#Front 11201 #Sustainable Market #Timeless Cycle

Experience Sustainable Living at 11201 SUSTAINABLE MARKET Vol.2

On July 11th and 12th, FRONT 11201, a distinctive vintage store originating from Brooklyn, invites you to participate in the second edition of the 11201 SUSTAINABLE MARKET at its flagship store in Yoyogi. This event is inspired by the store's core concept, Timeless Cycle, which encourages the act of cherishing and extending the life of our possessions.

During this two-day event, we aim to elevate our perspective beyond mere consumption. Rather than simply buying goods, we will dive into methods such as repairing, continuing to use, and passing on items to promote a more sustainable lifestyle. Attendees can look forward to engaging workshops and market experiences designed to enhance the longevity of products. Through these, we'll foster an appreciation for sustainable living.

Exciting Workshops Await

At the venue, we are thrilled to host a variety of workshops that align with our sustainability theme:

• - Patagonia's Upcycled Net Workshop: Participate in a parent-child workshop using fishing nets repurposed into NetPlus® recycled nylon material. This workshop on July 12th includes creating original items from net remnants that cannot be utilized in recycling, giving attendees a chance to appreciate sustainable production while crafting a unique piece.

- Darning Workshop: Dive into the age-old British technique of darning, where attendees will learn how to repair their favorite garments creatively rather than simply hiding flaws. Join us on July 11th to breathe new life into your beloved clothes through innovative stitching techniques.

In addition to these workshops, we will also have the Repair Booth, offering T-shirt length adjustments to enhance their wearability, exemplifying our theme of long-term love for garments.

Showcasing Sustainable Brands

The 11201 SUSTAINABLE MARKET will also shine a light on several pioneering brands committed to sustainable practices:

• - Peak Design: An American brand known for their high-quality camera and travel accessories. Their innovative and stylish offerings make them a favorite among photographers worldwide.
• - LIVRER: A company focused on the art of laundry, promoting new experiences that nurture a deeper affection for clothing.
• - Archives: This brand presents unique items from around the world, inviting customers to explore the stories behind each piece.

Join us at the stunning venue designed by internationally recognized architect Shigeru Ban. The unique space, with its artistic curves reminiscent of a gallery, enhances the shopping and workshop experiences, immersing attendees in the Timeless Cycle aesthetic that FRONT 11201 champions.

Event Details:

• - Date: July 11 (12:00 PM - 8:30 PM) and July 12 (11:30 AM - 8:00 PM)
• - Location: FRONT 11201 Flagship Store, 4-5 Motoyoyogi-cho, Shibuya, B1F

About FRONT 11201

Originating from New York, FRONT 11201 curated an eclectic selection of vintage and original apparel, catering to a diverse clientele. As a notable player in sustainable fashion, the brand strives to create long-lasting products, marked by their recent presentation at the Rakuten Fashion Week Tokyo showcasing the sustainable collection