Blokees Officially Enters the Mexican Market at CCXP 2025 Event
On May 30, 2025, CCXP Mexico 2025, the most prestigious pop culture exhibition in Latin America, officially opened its doors in Mexico. Among the notable brands showcasing their creativity was Blokees, a Chinese toy manufacturer that specializes in building block character toys. This marks the brand's inaugural entry into the Mexican market, a significant milestone in its ongoing expansion across Latin America, following successful penetrations in countries like Chile, Peru, Panama, and Brazil.
Blokees presented an array of innovative building block products at the event, including series such as Hero8, Hero10, Champion, and Fantastic. The toys are based on a myriad of globally recognized intellectual properties (IPs), like EVA, Hatsune Miku, Transformers, Ultraman, Marvel, Naruto, and Saint Seiya, alongside their own original creations like Hero Infinite. Targeting enthusiasts aged 16 and older within the anime and model toy community, Blokees successfully drew a significant crowd, eager to explore the brand’s offerings.
These products received accolades for their authenticity to the source material, easy assembly process, and engaging playability. Blokees's impressive portfolio comprises over 50 globally licensed IPs, signifying its strong capabilities in innovation and collaboration across various markets. Their robust research and development system has led to the acquisition of over 500 patents, supporting a dynamic global product matrix that includes more than 600 stock-keeping units (SKUs).
Each product exemplifies precision in IP representation, simplicity in construction, and outstanding value, meeting the diverse demands of gamers and builders worldwide. Furthermore, during the exhibition, Blokees dedicated a special area to its BFC (Blokees Figures Creator) initiative. Since mid-2024, this program has showcased user-generated creations at prominent international events, such as the China Toy Expo, Singapore Comic Con, and the Nuremberg Toy Fair. It aims to connect with global fans, encouraging them to share their creative ideas and continue developing their own block figures.
Blokees's participation at CCXP not only strengthens its presence in Latin America but also aligns with its broader strategic objectives of fostering community culture through innovative products. Guided by a philosophy of "everyone, every price point, and global reach," Blokees seeks to cement its connections with fans and consumers around the world while continuing to spread the joy of building.
In conclusion, Blokees's debut at CCXP Mexico 2025 is an exciting chapter in its journey, as it looks to captivate a new audience in Mexico and solidify its influence in the ever-growing building toy market across the globe. With its ambitious expansion plans and a commitment to creativity, Blokees is sure to leave a lasting impression on both new and existing fans in the vibrant Mexican market.