#Japan #Cultural Exchange #Cannes #Cannes Gala #Japanese crafts

Japanese Craftsmanship at CANNES GALA 2025

On May 18, 2025, the CANNES GALA 2025 was held in conjunction with the official film market of the Cannes Film Festival, "Marché du Film," and the advanced technology sector, "CANNES NEXT." This prestigious ceremony, guided by the principle of "Honest and Noble," aims to honor individuals and organizations that are poised to shape the next century through the cultural distinction known as "Preuve du Do (Proof of the Way)."

Honorees of the Preuve du Do Award

The ceremony recognized a diverse group of honorees:

• - Ado from Japan for music
• - Gavin Wood from the UK for technology
• - Julie Taymor from the USA for performing arts
• - LEGO from Denmark for educational toys
• - Maverick Space Systems from the USA for space innovation
• - Mitsubishi Pencil Co., Ltd. from Japan for animation

This event showcased the excellence of Japanese craftsmanship through the work of the Hinomoto Cultural Foundation, which presented recipients with exquisite Kutani ware teacups from Myozen Pottery. Artisan products were highlighted throughout the venue, creating a profoundly moving experience for all guests.

Featured Crafts and Artisans

The event proudly featured an array of traditional crafts:

• - Kutani Ware by artisans Yoshizawa Choza and Yoshizawa Atsushi (Ishikawa Prefecture, Kaga City)
• - Kurume Kasuri by artisan Shimokawa Gyozo (Fukuoka Prefecture, Yame City)
• - Lacquerware by artisan Muto Hisayoshi (Aichi Prefecture, Yatomi City)
• - Edo Joinery by artisan Toda Toshio (Tokyo, Taito City)

A New Challenge in Paris: JPN WORLD HUB

The journey continues with the launch of the Japan World Hub, set to further cultural exchanges. The Japan-France Cultural Reception is scheduled for October 2025 at the luxurious Le Damantin Hotel & Spa along the Seine River. Additionally, there will be a POP-UP event in central Paris featuring exclusive sales of select artworks displayed at CANNES GALA.

In partnership with EAST FRANCE SAS, the producer KAI will lead the charge in continuous cultural collaborations with French companies, working towards new product development that integrates traditional Japanese craftsmanship.

Representative's Comments

The representative of the Hinomoto Cultural Foundation expressed immense honor at showcasing Japan's traditional crafts to a global audience during such a world-renowned event. The foundation is committed to further promoting Japanese culture on international stages and sustaining the artisans' dedication to craftsmanship. Plans are already underway to incorporate even more traditional crafts into the CANNES GALA in 2026, fostering a deeper connection between cultures.

Supporting Organizations

The 2025 CANNES GALA international PR initiative is supported by various organizations, including the Association of Traditional Craft Technologies and the Traditional Crafts Industry Promotion Foundation, with special sponsorship from Aoki Sake Brewing (PAVILION) and support from Ozu Washi and Takeuchi Printing.

Contact Information

For sponsorship, donations, co-creation partnerships, and other inquiries, please contact:
Hinomoto Cultural Foundation
Email: [email protected]

Event Highlights

The venue was adorned with stunning craft pieces, including candle holders by Muto Hisayoshi and Kutani ware teacups from Myozen Pottery, showcasing the richness of Japanese tradition and artistry. As guests mingled among the exhibits of cucumber craftsmanship, they were reminded of the beauty and skill rooted in Japan's rich cultural heritage.

The artisans, such as Yoshizawa Choza, Yoshizawa Atsushi, Shimokawa Gyozo, and Toda Toshio, shared their dedication to their crafts, ensuring that these traditional techniques continue to thrive both at home and abroad.