Transforming Lost Customers into Valuable Assets in the Social CRM Era

Unlocking the Potential of Social CRM in Business

In the ever-evolving landscape of business, KOBUSHI MARKETING, based in Shibuya, Tokyo, is dedicated to implementing innovative strategies for growth. Their upcoming online seminar, scheduled for October 7, 2025, at 6:30 PM JST, will delve into practical Social CRM practices aimed at transforming lost customers into valuable business assets.

The Shift from Hunting to Tillage in Sales Strategies

The COVID-19 pandemic has triggered a fast shift in the sales environment from immediate decision-making tactics, commonly referred to as “hunting,” to a approach focused on nurturing relationships. Companies now realize the importance of cultivating long-term connections with customers, rather than solely chasing quick results. This paradigm shift to a more relationship-oriented approach is embodied in the agricultural metaphor, where businesses plant seeds of trust and nurture them to fruition over time.

During the seminar, Yuusuke Inoue, the representative of KOBUSHI MARKETING, will share insights on implementing Social CRM. He will introduce methods to turn previously lost customers into valuable assets through effective use of social media platforms such as Facebook. Participants will learn proven techniques for relationship building, highlighting the 'Six Steps to Trust', ranging from exchanging business cards to utilizing direct messaging. Additionally, Inoue will discuss how to engage customers through content that fosters loyalty and turns them into devoted fans.

The Importance of Existing Connections

In the current business climate, leveraging existing customer relationships is far more cost-effective and successful than continuously seeking new clientele. The seminar positions itself as a critical opportunity for businesses to rethink their sales strategies, effectively using social media as a tool for deepening relationships rather than merely executing transactional sales.

Seminar Details

- Date and Time: October 7, 2025, from 6:30 PM to 7:00 PM JST
- Cost: Free
- Format: Online
- Target Audience: This seminar is aimed at marketing professionals, aspiring marketers, engineers, business leaders, entrepreneurs, job seekers, and anyone interested in evolving their marketing strategies.

To register, sign up through Peatix: Peatix Registration.

About the Speaker: Yuusuke Inoue

Yuusuke Inoue, the founder of KOBUSHI MARKETING, hails from Okayama Prefecture. While studying at Chiba University, he launched a music label and artist management company, dramatically increasing sales during his tenure. He later obtained an MBA from Aoyama Gakuin University’s Graduate School. Inoue's career spans digital marketing, media, and system development, with significant freelance experience in consulting primarily focused on digital marketing.New ventures. He also manages the community project centered around KOBUSHI BEER and various events.

About KOBUSHI MARKETING

KOBUSHI MARKETING embodies a focus on connectivity, using their original craft beer, KOBUSHI BEER, to foster community engagement. The company manages a vibrant community of over 4,000 marketers and entrepreneurs in Shibuya, hosting more than 200 business networking events annually. Their community sponsorship program leverages a network of around 10,000 industry professionals, providing support for emerging venture businesses.