#Japan #Cybersecurity #Tokyo #MOMENTUM #Ad Optimization

Webinar on Corporate Defense Strategies in the Digital Age

Momentum Inc. (Headquarters: Minato-ku, Tokyo, CEO: Kohei Hosoi) is partnering with Material Digital Inc. (Headquarters: Minato-ku, Tokyo, CEO: Sō Aozaki) to host a seminar titled "Corporate Defense Strategies in the Digital Age: Protecting Brand Value through Cybersecurity and Advertising Optimization" on July 30.

This seminar will delve into the risks threatening brand value from both aspects of cybersecurity and advertising optimization, providing insights on how to address these challenges.

Seminar Overview

In today's rapidly digitalizing society, the risks jeopardizing a company's brand value are on the rise. These encompass threats from cyberattacks leading to data breaches, operational halts caused by ransomware, and potential backlash from advertising on unsuitable websites, among other concerns. As the digital landscape evolves, threats to brand integrity are lurking both inside and outside organizations.

The seminar will cover direct risks associated with cyberattacks, such as data leakage and business disruptions. Additionally, it will address issues related to advertising on inappropriate websites that can damage brand image, as highlighted by the Ministry of Internal Affairs and Communications' guidance on the "Proper and Effective Delivery of Digital Advertising". Recent concerns about ad fraud and the impact of participating in an unhealthy digital ecosystem will also be discussed. This session aims to provide attendees with the latest defensive strategies and concrete measures to counter these risks.

Not only will there be insights for professionals on the ground, but the session will also show executives how digital risk mitigation can protect brand value and enhance corporate competitiveness, supported by specific case studies.

Seminar Details

• - Date and Time: July 30, 2025 (Wednesday) from 18:00 to 19:00
• - Format: Online (A viewing URL will be provided upon registration)
• - Organizers: Material Digital Inc., Momentum Inc.

Speaker Introductions

• - Ai Moriwaki, Security Advisor, Cyber Security Division, Material Digital Inc.

Ai learned about computer engineering, including cybersecurity, during her university studies. After beginning her career in IT sales immediately after graduation, she entered the cybersecurity industry. She has experience handling communications with various vendors worldwide and has been developing the cybersecurity business at Material Digital for three years, combining her roles in sales and as a security advisor.

• - Yasuhiko Takeshima, Group Leader, Marketing & PR Group, Momentum Inc.

Yasuhiko started his career at Aistyle as a corporate sales representative. He has worked in a web-related business company in management planning and subsidiary management and been involved in the launch of AI-related services, as well as expanding revenues in existing businesses. After working in marketing and management planning in the DX sector at a Mitsubishi Corp. group company, he joined Momentum in 2021, where he has been engaged in marketing and business development. Currently, he leads the Marketing & PR group, overseeing marketing and public relations activities.

About Material Digital Inc.

Material Digital is a digital marketing company that specializes in consultation services for marketing initiated from digital formats. They focus on providing products for web customer service tools like "Flipdesk" and chatbots like "Cross Talk," alongside their cybersecurity offerings. By combining solutions from the Material Group, which operates in PR, they support businesses in maximizing their growth from awareness and customer acquisition to understanding client needs.
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About Momentum Inc.

Momentum is a company focused on leading the digital advertising industry's integrity in Japan through its unique language analysis technology and ad fraud detection systems. Our solutions are widely utilized by domestic advertising agencies and advertising platforms. Notably, we have several industry-leading companies participating in our certification programs like the Agency Certification Program (ACP) and Platform Certification Program (PCP). Our mission is to eliminate worthless ads and thereby contribute to the healthy development of the digital advertising market.
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