Crown Holdings and San Juan Beverage Company Launch Bammarita Cocktail Collaboration

New Collaboration: Bammarita Cocktail in Cans

In an exciting move for beverage enthusiasts and sports fans alike, Crown Holdings, Inc. has teamed up with San Juan Beverage Company to release the much-anticipated Bammarita cocktail in a can. This innovative partnership showcases the ready-to-drink (RTD) cocktail crafted in collaboration with NFL superstar Kam Chancellor, a former safety for the Seattle Seahawks and two-time Super Bowl champion.

Crown, a leading manufacturer of aluminum cans, will serve as the exclusive packaging provider for this premium cocktail. The Bammarita, inspired by Kam's collection of best-selling margaritas available at his Legion Sports Bar, brings the distinctive taste of the Pacific Northwest right to stores across the nation. The canning initiative aims to capitalize on the rapidly growing RTD market, which has seen surging demand for convenient and ready-to-drink beverage options.

The Bammarita cocktail promises a refreshing and flavorful experience, brewed with San Juan Beverage Company's special Island Shine™ formula. With its clean and crisp taste, this cocktail offers a gluten-free and lower-calorie alternative to traditional margaritas, making it an appealing choice for health-conscious consumers. More than just a beverage, the Bammarita aims to make a difference in the community, donating a portion of its proceeds to charity: water, an organization focused on providing clean water access in underserved regions around the globe.

Community and Economic Impact

The partnership signifies a profound commitment to the Pacific Northwest, with San Juan Beverage aiming to invest back into the local community through sustainable practices and job creation. Ron Lloyd, President and CEO of San Juan Beverage, expressed enthusiasm for the collaboration, stating, "We set out to craft our RTD cocktails with purpose and heart. Through our partnership with Kam and his wife, Tiffany, we can offer consumers what they want while boosting local jobs and businesses."

Major grocery retailers such as Kroger's QFC and Albertsons/Safeway are already showing support for Bammarita, anticipating that its unique flavor offerings will resonate with consumers. The alliance between Crown and West Coast Container has been pivotal, quickly moving the product from concept to market within a mere three months.

Flavor Profiles and Availability

Bammarita is available in four delightful flavors—Lime, Cadillac, Mango, and Kiwi Strawberry—each boasting an alcohol by volume (ABV) of 6%. Packaged exclusively in 12-ounce CrownSleek cans, these cocktails will be making their way to local retailers just in time for upcoming warm-weather celebrations such as Cinco de Mayo and Memorial Day.

Kam Chancellor expressed his gratitude towards Seattle and its community, stating, “Since I retired in 2017, giving back has been my priority. Bammarita is my way of saying ‘thank you’ to the 12s and showing my appreciation.” His commitment to his fans reflects in the thoughtful crafting of Bammarita, which not only delivers great taste but also embodies a spirit of community and generosity.

Founded in 2017, San Juan Beverage Company's mission has always revolved around celebrating local flavors. Well known for its small-batch production, it continues to push the boundaries in the ever-competitive beverage landscape, ensuring quality and flavor from the heart of Seattle.

Conclusion

As beverage lovers await the arrival of Bammarita on store shelves, they can look forward to enjoying a delicious cocktail that's not only refreshing but also supports a good cause. This collaboration between Crown Holdings and San Juan Beverage Company marks a significant moment in the beverage industry, demonstrating the power of partnerships in bringing about innovative products that cater to consumer demands while contributing positively to society.