#Japan #Tokyo #Geocode #Next SFA #TOKYO PRIME

Revolutionizing Sales Management in Taxi Media

In an age of digital transformation, leveraging technology is paramount for success across all industries. GeoCode, a leading provider of web marketing and cloud sales tech solutions, has made a significant stride by collaborating with IRIS Inc., a key player in the taxi media sector. The two companies have recently announced the successful integration of GeoCode's cloud-based sales support and customer management tool, Next SFA, into IRIS's expansive operations which span across 35 prefectures and incorporate 71,000 taxis, with 25,500 situated in Tokyo alone.

The Impact of Next SFA on IRIS

As a joint venture established with GO Corporation, known for its taxi app, and FreakOut Holdings, Japan's first DSP vendor, IRIS has been instrumental in revolutionizing the taxi advertising landscape. Their flagship taxi signage media, TOKYO PRIME, serves to reach customers like never before. Prior to adopting Next SFA, IRIS faced several challenges, primarily relying on spreadsheets for managing sales activities. This led to scattered data, difficulties in retrieving historical data, and an overall lack of an analytical framework for sales activities. Recognizing the need for an efficient solution in light of planned growth, IRIS set out to consider the implementation of an SFA tool.

The introduction of Next SFA has brought transformative changes to IRIS’s operational efficiency. By enabling centralized management of sales information and customer data, the tool not only simplifies the retrieval of past cases but also significantly reduces the time spent on non-value-adding tasks, cutting down labor hours that used to take one to two days per year. Data collection processes have been enhanced dramatically through features such as mandatory item settings for project registrations and integrations with external tools like Sansan, which has facilitated high-quality data accumulation and analysis – an endeavor that was previously challenging using spreadsheets.

Moreover, coupling Next SFA with its marketing automation capabilities allows seamless lead nurturing, deal management, and constituent management—all in a single interface. IRIS now boasts a unified data analysis and reporting system that enhances decision-making and operational coherence.

Why IRIS Chose Next SFA

IRIS's choice to adopt Next SFA hinged on three essential factors: robust support, cost-effectiveness, and its intuitive user interface. What sets this solution apart is not only the comprehensive support during the implementation phase but also the ongoing operational assistance—a unique offering that significantly influenced IRIS’s decision.

Improved Project Management

With the ability to define mandatory items like 'new vs. existing' and 'reasons for orders' for project management, IRIS can now elevate the accuracy of its sales activities. The optional integration with Sansan enables the automatic reflection of business card information, streamlining email communications and providing insightful analysis on open rates to inform efficient outreach strategies.

Centralized Data Management

Gone are the days of manually creating and updating annual spreadsheets. Thanks to Next SFA, these administrative burdens have been removed, allowing teams to focus on core business activities that drive revenue.

About IRIS

Founded on June 1, 2016, and headquartered in Minato-ku, Tokyo, IRIS has rapidly established itself as a pioneer in the development of digital signage with its TOKYO PRIME service. Spearheaded by President Takuya Mai, the company continues to innovate within the advertising domain of taxi media.

For more information about IRIS, visit their official website: iris.inc

Understanding Next SFA

Next SFA is designed to enhance sales operations with a focus on ease of use and clarity. This state-of-the-art tool encompasses crucial features like marketing automation to streamline the entire process from lead generation to closing deals. Its high retention rate can be attributed to the extensive free support available from setup to operation.

Next SFA integrates efficiently with a variety of other platforms, including:

• - Freee (accounting software)
• - Sansan (business card management)
• - Money Forward (cloud invoicing)
• - LINE WORKS
• - Chatwork
• - Google Ads
• - Yahoo! Ads

For additional details about Next SFA, explore their service site: next-sfa.jp

About GeoCode

Established on February 14, 2005, GeoCode operates out of Shinjuku, Tokyo, and leads in web marketing initiatives such as SEO strategies, web development, and the latest AI search measures. The incorporation of Next SFA within their cloud sales tech offerings represents their ongoing commitment to enriching the customer journey from attraction through to sales success.

To learn more about GeoCode's expansive services, visit: geo-code.co.jp

Contact Information

For inquiries about Next SFA, reach out to the Cloud DX Department, Cloud CS Section at GeoCode:

• - Email: [email protected]
• - Phone: 03-6274-8081