#Japan #Kyoto #MY ONLY FRAGRANCE #Custom Fragrance #Summer Scents

The Rise of Summer-Inspired Names for Custom Fragrances

In recent months, there has been a remarkable surge in the use of summer-related words in the names of custom fragrances, specifically at MY ONLY FRAGRANCE, a bespoke fragrance shop established in Kyoto. From July 1 to 14, 2025, the percentage of customers opting for names that evoke summer experiences or memories soared to nearly double compared to June. This striking trend highlights how the seasonal sentiments resonate with many patrons.

MY ONLY FRAGRANCE, operated by Fragrance Project Co., Ltd, has observed that names like "Summer," "風鈴 (Furin)," and "サイダー (Cider)" have increasingly found their way into customers' fragrance names. Remarkably, these selections account for about 4% of all custom fragrance names, up from around 2% in the first half of June. The early end to the rainy season in western Japan likely influenced this seasonal shift, demonstrating how fragrance naming is entwined with personal expression and seasonal changes.

The Intersection of Fragrance and Seasonal Language

At MY ONLY FRAGRANCE, clients are encouraged to name their custom blends, allowing for a unique, personalized experience. This naming process has evolved into a meaningful act that helps individuals anchor memories to specific scents. Especially among the Gen Z demographic, there is a rising trend of enjoying the process of naming itself, turning what could merely be a labeling task into a creative endeavor.

Examples of Summer-Inspired Names

During the early days of July 2025, popular summer-themed names included:

• - Seasonal References: "Summer" and "夏 (Natsu)"
• - Traditional Summer Symbols: "風鈴 (Furin)," "サイダー (Cider), and "七夕 (Tanabata)"
• - Other Summer-evoking English Words: "sunflower," "Sun," and "Breeze"

These selections reflect an expanding sensibility aimed at capturing the essence of summer through both fragrance and language.

Contrasting Rainy Season with Summer Vibes

In comparison, June saw a surge of names that recalled rainy and humid weather, such as "レイニー (Rainy)," "雨音 (Rain Sound)," and "雫 (Droplets)." As July settled in, however, these names dwindled significantly. Instead, words embodying brightness, joy, festivals, and fruits now dominate the fragrance landscape, suggesting that customers are actively engaging in the emotional shifts and changes that the seasons impart.

Insights from Fragrance Advisors

"In summer, a noticeable trend is the incorporation of seasonal feelings into fragrance names. Customers are increasingly gravitating towards words like 'Summer' and '風鈴 (Furin)' that evoke a visual and auditory sense of the season. Many express a desire to capture the essence of summer in their fragrance names," shares a fragrance advisor from MY ONLY FRAGRANCE's Nagoya Sakae store.

A Flourishing Experience of Scent and Language

Fragrances are believed to be powerful media of emotion and memory expression. This summer, consider exploring what ‘summer words’ resonate with you and transform those into the names of your custom scents. MY ONLY FRAGRANCE invites you to discover your unique fragrance across its 11 nationwide locations.

About MY ONLY FRAGRANCE

Founded in Kyoto, MY ONLY FRAGRANCE specializes in custom-made fragrances. With the vision of “changing the world through scent,” the shop offers avenues for individuals to express their unique identities through the art of fragrance creation. Currently, it has six locations in Kyoto, one in Nagoya, three in Tokyo, and one in Yokohama, totaling eleven stores. Customers are welcome to select from dozens of fragrances offered seasonally, while expert fragrance advisors assist in crafting personalized blends in real-time. With over 110 million possible combinations, each finished fragrance embodies an exclusive essence that is uniquely theirs.

Company Overview

Company Name: Fragrance Project Co., Ltd
Location: 271-2 Tenmancho, Shimogyo-ku, Kyoto, 600-8024, Japan
Establishment Date: April 1, 2023
CEO: Shinpei Wada
Brand Website: myonlyfragrance.com
Company Website: fragrance-pj.com