#Tokyo #Kewpie #Egg Salad #Cook Inoue

Kewpie's Special Forum: A New Twist on Egg Salad

On June 7, 2025, Kewpie Corporation hosted a lively forum in Shibuya, Tokyo, focusing on their innovative product, the "Boiled Egg Salad, made by mashing boiled eggs," affectionately known as "Tsubutsuku." This unique offering includes two whole boiled eggs and a mayonnaise sauce in a bag, allowing consumers to enjoy a fresh, homemade taste by mashing the eggs just before serving. The event featured popular cooking entertainer Cook Inoue as a guest, engaging nine single men in a vibrant discussion about their eating habits and the potential of this new product.

Part 1: Insights into Single Men's Eating Habits

The forum kicked off with participants sharing their honest thoughts on their culinary choices. Based on Kewpie's "Research on Laughter in Eating Habits," an increasing interest in homemade meals has been noted, particularly among single men. This diverse forum reflected that trend, offering a range of reasons for men’s home cooking.

Reasons for Cooking at Home

Participants highlighted numerous motivations for their cooking endeavors:

• - Flavor Preferences: Some expressed a desire to tailor seasonings to their taste. One participant favored lighter flavors while another preferred richer seasonings, emphasizing customization.
• - Enjoyment and Hobby: Cooking serves as a daily pleasure for some men, offering them a fun pastime.
• - Control Over Portions and Variations: Several pointed out the convenience of deciding portion sizes and experimenting with recipes as key benefits of cooking at home.
• - Health Consciousness: Many spoke about exercising dietary control for weight loss, muscle-building, or simply maintaining a healthy lifestyle.
• - Convenience: The need for quick meals was cited, as some wanted to prepare easy, ready-to-eat dishes to satisfy sudden hunger.

Perspectives on Meals in Daily Life

Participants shared intriguing insights into how they view their meals:

• - Some referred to food as a