#United States #Holland #G4 Tequila #PKGD Group #Raicilla

PKGD Group's Significant Expansion into Media

In a groundbreaking move, PKGD Group, renowned for its expertise in producing additive-free agave spirits, has made a substantial leap into the media landscape with the launch of its own media division, dubbed PKGD Films. This new endeavor reflects the company's commitment to enhancing its marketing capabilities while promoting the unique stories behind its products.

A New Era of Brand Storytelling

The birth of the media division marks a significant evolution for PKGD Group, which has successfully curated and imported premium agave spirits. With the introduction of PKGD Films, PKGD TV, and PKGD Magazine, the company seeks to establish a strong presence in the broadcasting space, rivaling traditional television networks. This ambitious strategy aims to create authentic narratives that resonate with audiences seeking transparency and genuine connections.

Creating compelling content is at the heart of this initiative, and PKGD Group's focus on documentary filmmaking serves as a vehicle for storytelling. The media division has already showcased its potential with the release of a documentary revealing the genuine production processes of their spirits, particularly the artisanal methods of Raicilla production in Mexico. This film alone garnered over 600,000 views on YouTube within the first month of release, highlighting the growing interest in educational and behind-the-scenes content among consumers.

Record-Breaking Metrics

PKGD Group's first year with its media division proved to be extraordinary, with a staggering 1,700% increase in viewership metrics compared to previous years. In 2025, the new media arm achieved over 66.8 million total views across various platforms, showcasing a significant demand for content that aligns with the brand's ethos. Ironically, while the luxury spirits segment faced an 8.5% decline, PKGD's sales rose by 130%, demonstrating that the media strategy is directly converting viewers into loyal customers.

The Impact on Sales and Consumer Engagement

The media division's impact is palpable across PKGD Group's product lines, particularly concerning its flagship offering, G4 Tequila. The brand saw a remarkable spike in viewer engagement on YouTube, growing from 14,000 views in 2024 to over 16.5 million in 2025, which is an astonishing 117,800% increase. This trend of evolving consumer behavior highlights a growing preference for brands that prioritize delivering in-depth narratives and educational content that fosters a deeper connection.

Adding to its success, the release of the documentary “Confessions of an Atheist” for El Ateo brand brought about an incredible 20x increase in monthly views, evidencing the power of storytelling in driving engagement.

Staying True to Roots

What sets PKGD Group apart is its dedication to maintaining authenticity and cultural integrity in every piece of content produced. All media efforts are operated directly from León, Guanajuato, with an entirely Mexican creative team behind the camera. This ensures that the vibrant narratives conveyed through their films reflect the true essence of the spirits and the culture they originate from. According to Juan Pablo Elloriaga, the Creative Director at PKGD, such authenticity is irreplaceable, allowing them to effectively communicate the stories that lie at the heart of their products.

Looking Ahead

The future appears bright for PKGD Group’s media aspirations. By continuing to invest in local talent and infrastructure, they are not just capturing the soul of the agave spirits but actively reshaping the marketing landscape. With a clear vision to own their narrative, PKGD Group is poised to disrupt traditional marketing approaches while expanding its reach and influence in the spirits market.

The launch of the media division is not merely a strategic pivot; it's rooted in a powerful vision to accelerate the brand's mission and foster genuine connections between consumers and the cultural heritage of their products. PKGD Group's ongoing success serves as a testament to the power of innovative storytelling, positioning them as a leader in the evolving world of consumer engagement.