Launch of Two Campaigns Utilizing Saitama City Residents App to Support Local Economy and Residents

Launch of Two Campaigns Using Saitama City Residents App

Saitama City is taking significant steps to support its residents amidst rising living costs. The city partnered with Tsunagu Co., Ltd. to launch two exciting campaigns on the Saitama City Residents App (referred to as the Citizens App), aimed at providing financial relief and enhancing community engagement.

Overview of the Campaigns

Starting in August 2025, these initiatives are designed to gather valuable feedback from the community while encouraging local spending.

1. Listening to Your Voice Campaign (Starting August 25, 2025)

This campaign targets residents aged 65 and older who use the Saitama City Residents App. The main goal is to conduct an online survey focusing on seniors’ daily challenges and their experiences with digital services. Respondents will receive 2,000 TamaPon points as an incentive (up to the first 30,000 participants). These insights will not only enhance app functionalities but also inform future city policies aimed at supporting the elderly population.

- Incentive Details:

- Who? Saitama residents aged 65 and above using the app.
- How? By answering surveys, eligible participants can earn points.
- Duration: The campaign runs from August 25, 2025, to December 31, 2025.
- Point Utilization: Earned points are usable until January 31, 2026.

2. Daily Life Support Campaign (Starting August 29, 2025)

This second initiative embraces a wider audience, inviting all Saitama residents to benefit from local spending incentives. Participants will receive a 15% rebate in TamaPon when making purchases using Saitama City’s SaiCoin through the app.
- This campaign aligns with an ongoing offer that provides an additional 3% rebate on SaiCoin top-ups, potentially granting users a total of 18% back on their purchases.

- Rebate Details:

- Each user can earn up to 10,000 points (1 point = 1 yen).
- The rebate structure includes a 1,500 point cap per transaction.
- Period 1: August 29 to September 30, 2025.
- Period 2: November 1 to November 30, 2025.
- Total Fund for Rebate: Set at a whopping 1 billion yen.

Conditions and Important Information

Both campaigns require users to authenticate with their My Number Card within the app to verify residency and age. This digital solution is streamlined to ensure a reliable and user-friendly experience.

About the Saitama City Residents App

Developed on the framework of Yomusubi, the app was launched in July 2024 and has gained popularity as a platform integrating municipal and private services. By the end of August 2025, around 2,500 local businesses will have joined the program, and user registrations are expected to exceed 200,000.

- Functionality:

- SaiCoin: An electronic money system that can be charged at designated ATMs or via bank accounts.
- TamaPon: Points earned through contributions and transactions, redeemable at most participating stores.

Conclusion

Tsunagu aims not only to enhance user satisfaction but also to ensure a sustainable local community through these campaigns. The combined efforts seek to uplift local economies while empowering residents with valuable resources tailored to their needs. Stay tuned for the launch and make sure to participate in these beneficial initiatives!

For more information about the app and forthcoming updates, please visit: