Hyundai Unveils the CRATER Concept Adventure SUV at AutoMobility LA 2025
Hyundai CRATER Concept Makes Its Global Debut
Hyundai Motor America has introduced an innovative model at AutoMobility LA 2025, presenting the CRATER Concept— a compact adventure vehicle designed to meet the desires of off-road enthusiasts. The event, held in Los Angeles, marks a significant moment for Hyundai as the CRATER Concept combines advanced design and functionality, embodying the brand’s commitment to rugged versatility in its future lineup.
Concept Inspired by Adventure
The CRATER Concept originates from Hyundai's Advanced Technical Center located in Irvine, California. It reflects a bold exploration into the company’s XRT design philosophy—known for its emphasis on toughness and capability. This compact SUV aims to resonate with American drivers' appetite for adventure and outdoor exploration.
SangYup Lee, Hyundai's Executive Vice President and Head of Global Design, stated, "CRATER began with a question, 'What does freedom look like?' This vehicle stands as our answer.
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