#Japan #Tokyo #TENTIAL #BAKUNE #Barneys New York

TENTIAL Pop-Up Store Launched at Barneys New York

Aiming to create a healthier society, TENTIAL, a conditioning brand based in Shinagawa, Tokyo, is collaborating with Barneys Japan to introduce a limited-time pop-up store at five of its locations across Japan. This exciting event will run from May 30 to June 19, showcasing TENTIAL's innovative products designed to enhance personal well-being.

Located prominently in Barneys New York, the pop-up store in Roppongi will feature a diverse collection of TENTIAL's most popular items, such as the BAKUNE recovery wear and recovery sandals, which not only ease the burden on feet while walking but also double as fashionable lifestyle accessories.

The pop-up stores across Barneys locations—Ginza, Roppongi, Yokohama, Kobe, and Fukuoka—will highlight TENTIAL’s flagship products, including the BAKUNE series; the recovery wear has achieved sales exceeding one million units since its launch. Notably, the Roppongi store will also offer exclusive items like the BAKUNE Comforter Cool, a specialized comforter designed to enhance sleep quality by optimizing bed environment conditions, and stylish Recovery Sandals available in a variety of colors, ensuring that comfort and fashion coexist beautifully.

Through this pop-up store, TENTIAL aims to encourage customers to incorporate more wellness practices into their daily lives by trying out the products in Barneys' sophisticated atmosphere. With Father's Day approaching, the store presents an excellent opportunity for shoppers to find thoughtful gifts for their loved ones, as well as efficient tools for their own health and well-being.

TENTIAL’s commitment to supporting each customer’s journey toward better living is recognized through their mission, which aims to assist people in enhancing their life performance by considering all factors affecting their health. During the pop-up event, shoppers will have the chance to explore the benefits of the products firsthand.

Expert Insights

According to the men's buyer at Barneys Japan, the growing trends surrounding “sleep” and “recovery” in the fashion world make TENTIAL’s BAKUNE, certified as a general medical device, a standout product. The unique functionalities supported by scientific evidence resonate well with dedicated customers who work hard and seek ways to rejuvenate their health.

During this period, with Father’s Day gift demands in sight, buyers will find inspiration in creating memorable stories tied to gratitude, selecting gifts that promise relaxation and recovery—ideal for fathers deserving appreciation. The Roppongi location will not only carry recovery wear but also include items related to sleep, such as bedding and eye masks, encouraging customers to interact with the TENTIAL brand directly.

A New Era of Health Benefits

This collaboration marks an extraordinary chance for TENTIAL to showcase its innovative approach to health and happiness within Barneys’ upscale lifestyle brand context. The diverse selection of products will offer solutions supporting better recovery and comfort throughout daily life, seamlessly integrating into customer lifestyles.

Barneys New York has been a staple of upscale retail since its inception in 1923 and now boasts a total of nine locations across Japan, encompassing both retail and online platforms. Offering a wide range of items from men’s and women’s fashion to houseware, Barneys embodies unique styling and customer experiences that allow shoppers to encounter new discoveries in a relaxing atmosphere.

Additional Information

The participating Barneys locations include:

• - Barneys New York Roppongi (Main Store)
• - Barneys New York Ginza Flagship Store
• - Barneys New York Yokohama Store
• - Barneys New York Kobe Store
• - Barneys New York Fukuoka Store

Event Duration: May 30, 2025 – June 19, 2025 (Please note that Roppongi will have certain dates with no exhibits.)

Final Thoughts

TENTIAL’s partnership with Barneys New York serves as a powerful step in its mission to improve health and performance through innovative products, fostering a community that values well-being and efficient lifestyles. Customers are encouraged to visit these locations to explore the offerings and find the perfect gifts for themselves or their loved ones as they enhance their daily routines.