#Japan #Tokyo #Community Wellness #Health Points #Vespla

Health and Care Prevention Points Initiative

Introduction

In a groundbreaking move, Vespla Inc., headquartered in Shibuya, Tokyo, is inviting local governments to participate in the development of an innovative health and care prevention points system. This initiative aims to encourage community residents to engage in healthier habits while offering promotional value to local businesses, thus creating a sustainable cycle of health and wellness without relying solely on municipal budgets.

The Need for Change

The existing health and care prevention points systems have often struggled with issues such as poor sustainability, limited visibility of results, and insufficient funding sources. Previous implementations, like those in Hachioji City, have shown that while systems can be promising, common challenges arise:
1. Poor Adoption and Continuity: In trials, only 10% of the target population used the applications, and of those, 80% maintained engagement after three years.
2. Difficulty in Measuring Effectiveness: Insights from lifestyle interventions and health improvements, such as maintaining or improving BMI and blood pressure, have been challenging to quantify effectively.
3. Insufficient Funding: As programs grow, so do the financial burdens on local governments, making sustainability a critical concern.

Vespla's Innovative Approach

Recognizing these challenges, Vespla is shifting the focus from merely providing points to creating a collaborative model that links local businesses and their promotional needs with the health initiatives. By generating revenue through local retail promotions and funneling that back into the health points funding, they seek to create a sustainable way to maintain and grow these initiatives.

Project Overview

Vespla is actively seeking partnerships with municipalities to establish this unique health and care prevention point system. This model is designed to:

• - Incentivize Healthy Behaviors: Residents can earn points through activities such as walking, participating in events, and volunteering.
• - Boost Local Economy: Local stores benefit from increased traffic and visibility as they become point redemption locations.
• - Support Local Businesses: Enterprises can leverage the application's promotional value by introducing their products in tandem with community events and sponsorships.
• - Develop Sustainable Revenue: Profits generated from marketing efforts will flow back into the health points program to ensure its longevity.

Providing Sustainable Support

Vespla offers a robust framework comprising a brain boost app integrated with health point services that simplifies continuous health management for users through activities like diet management and vital sign monitoring. Additionally, they provide support for data analysis and the evaluation of health metrics, facilitating effective program adjustments.

Implementation Steps

The initiative progresses through a structured sequence:
1. Trial Phase: Begin with small-scale trials in selected regions to refine the program.
2. Gathering Insights: Conduct interviews with at least 10 local businesses to explore potential partnerships and promotional strategies.
3. Collaboration Model Execution: Implement the app where local businesses can engage in promotional activities and funnel profits into sustaining the points initiative.

Call for Participation

Local governments are urged to support the initiative while minimizing their operational burdens. Collaboration areas include:

• - Public Relations: Assist in local promotion through city publications, website features, and informational flyers.
• - Facilitating Private Sector Engagement: Connect Vespla with local businesses and organizations like commerce chambers and tourism associations.

Project Timeline

The application process opens on January 26, 2026, and concludes on February 27, 2026. Selected municipalities will be announced in early March, with project commencement aimed for April.

How to Apply

Interested municipalities should submit a one-page entry sheet by 5 PM on February 27, 2026, to the provided email address.

About Vespla

Vespla Inc., led by CEO Yosuke Toyama, is a pioneering IT startup committed to health solutions for the middle-aged and elderly demographic. They foster partnerships with various entities to enhance community health initiatives. This project emphasizes the digital transformation of health policies while sustainably supporting local businesses, inviting municipalities yet to implement health points systems to consider their approach, as well as offering advice to those already engaged.

For more details and to express interest in collaboration, please visit Vespla or contact them directly at [email protected].