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Ferrero Rocher Unveils 'Raise A Rocher'

Ferrero Rocher®, the renowned premium chocolate brand, is thrilled to announce its latest initiative, the 'Raise A Rocher™' campaign. This master brand platform aims to transform holidays, achievements, and everyday moments into occasions worthy of a toast. With 'Raise A Rocher', the brand emphasizes the importance of celebrating every moment, big or small.

A Call to Celebrate with Luxurious Chocolate

In the spirit of indulgence, Ferrero Rocher invites its consumers to enjoy a range of delightful products, including classic pralines, new chocolate squares, and tablet bars. Juan Mejia, Vice President of Premium Chocolate at Ferrero, asserts the brand's commitment to elevating life's luxuries, encouraging everyone to cherish their experiences wrapped in golden moments.

"Ferrero Rocher has always stood for elevating life's little luxuries, and with Raise A Rocher, we're inviting everyone to celebrate in big and small ways," said Mejia. The brand celebrates the 'Raise A Rocher' launch with a suite of creative assets and an exciting holiday sweepstakes, ensuring that this season sparkles with joy.

Exciting Offerings This Holiday Season

Ferrero Rocher is rolling out several special offerings to enhance the holiday spirit:

1. Creative Campaign: The 'Raise A Rocher' campaign debuts across television, digital video, and social media platforms, showcasing Ferrero Rocher products in various joyous moments of celebration. Each spot highlights the beauty of togetherness and the significance of special occasions, all wrapped in warmth and sophistication. Rich gold hues and aspirational characters contribute to the campaign's modern and inviting aesthetic.

2. Sweepstakes: In partnership with CHANDON, Ferrero Rocher invites consumers to join this golden initiative. Participants stand a chance to win a stunning 96-piece Ferrero Rocher pyramid, premium glassware, and gift cards to make their celebrations memorable. More details can be found on the dedicated website: www.ferrerorochergoldentouch.com.

3. Microsite Launch: The 'Raise A Rocher' microsite serves as a creative hub filled with inspiration for hosts and guests alike. Featuring DIY projects, decorating tips, and style guides, the microsite aims to help consumers wrap their meaningful moments in gold with ideas like festive centerpieces and custom place cards.

4. Holiday Product Line: Consumers can explore a variety of Ferrero Rocher holiday offerings available in stores nationwide, including 12-piece, 24-piece holiday boxes, and a spectacular 17-piece pyramid designed to impress during gift-giving and festive gatherings.

Join the Celebration

This holiday season, Ferrero Rocher is all about celebrating life’s special moments. The brand invites consumers to make every occasion shine with 'Raise A Rocher' by visiting their microsite to enter the sweepstakes and discover inspiring ideas that can turn daily experiences into lavish celebrations. Simply visit www.ferrerorochergoldentouch.com to get involved.

With a legacy that dates back to its creation in 1982 in Alba, Italy, Ferrero Rocher continues to be an emblem of exquisite chocolate indulgence. Initially gaining popularity in Europe, Ferrero Rocher has evolved into a beloved choice worldwide, now available in over 140 countries. Let's unwrap the joy of life together with Ferrero Rocher this holiday season!