#Japan #Ginza #Barneys New York #OVERCOAT #Takahira Daimaru

Celebrating a Decade of Style at OVERCOAT's Pop-Up Event

From October 24 to November 9, 2025, Barney's New York in Ginza will host a remarkable pop-up event to commemorate the 10th anniversary of the renowned fashion brand OVERCOAT. This event underscores OVERCOAT's distinct ethos of “Wearing New York”, initiated by the talented designer Takahira Daimaru during the Fall/Winter 2015 season.

OVERCOAT is celebrated for its innovative shoulder line designs, which embody a perfect blend of style and functionality. The brand excels in creating silhouettes that seamlessly fit diverse body types, genders, and ages, ensuring that everyone can embrace fashion that stands out.

During this limited-time event, Barney's New York will unveil five exclusive collaboration items made with changed materials, all showcasing OVERCOAT’s commitment to quality and aesthetics. The collection features a range of pieces crafted from premium wool serge, known for its breathability, thermal insulation, and durability. Additionally, there are items made from high-density, water-repellent wool gabardine, accentuated with unique luster and drape.

These selections are versatile; they can be worn as complete setups or styled individually for a sophisticated look. Highlights of the collection include:

• - Bomber Jacket - ¥143,000 (tax included)
• - Zip-Up Hoodie - ¥85,800 (tax included)
• - Wool Serge Pants - ¥63,800 (tax included)
• - Shirt Blouson - ¥85,800 (tax included)
• - Wool Gabardine Pants - ¥68,200 (tax included)

A special guest appearance will enhance the event; designer Takahira Daimaru will be present in-store on October 26th from 1:00 PM to 5:00 PM to engage with customers and share insights into the innovative designs and craftsmanship behind the pieces. This presents a unique opportunity for fashion enthusiasts to connect personally with the designer and deepen their appreciation for the brand.

The homage to OVERCOAT's legacy at Barney's New York is not just about showcasing clothing; it's about celebrating a creative philosophy that champions individuality and refined style. As the pop-up approaches, customers are encouraged to experience the artistry of OVERCOAT firsthand.

Please note that event details may be subject to change, so we recommend confirming specifics if you're planning to visit. For inquiries, contact Barney's New York at 050-3615-3600, available from 11:00 AM to 7:00 PM, excluding January 1st.

Whether a longtime fan of OVERCOAT or new to their designs, this pop-up event is an essential stop for trendy wardrobes that appreciate the intersection of style and functionality in their clothing.