TCL Commemorates Olympic Day with Unveiling at Olympic Museum

TCL Celebrates Olympic Day with Unveiling at the Olympic Museum

TCL, a prominent global technology brand and recent Worldwide Olympic Partner, proudly celebrated its first Olympic Day on June 22, 2025, by unveiling a special commemorative stone at the Olympic Museum in Lausanne, Switzerland. This event marked TCL's dedication to promoting sports and cultural innovation through advanced technology.

During the ceremony, TCL's Chief Operating Officer, Kevin Wang, was joined by several dignitaries from the International Olympic Committee (IOC) including President Thomas Bach and President-elect Kirsty Coventry. The unveiling was a significant milestone as TCL's engraved marble stone now graces the Donors' Wall, which honors organizations that contribute to the Olympic movement. The donation included state-of-the-art smart devices, LED displays, and interactive tablets, all aimed at enhancing the visitor experience at the museum.

In his address, Wang highlighted how this initiative aligns with the Olympic spirit of ‘Faster, Higher, Stronger—Together’ and mirrored TCL's mission to 'Inspire Greatness'. He expressed that the collaboration aims to motivate individuals to strive for excellence, making the Olympic Museum not just a place to commemorate history, but a dynamic environment where technology and sports meet.

The event served as an important platform for TCL to showcase its commitment to the Olympic Movement, reinforcing its role in promoting sustainable development in sports through technological advancements. As part of its association with the IOC's Olympic AI Agenda, TCL aims to enhance the overall experience during the Olympic Games. This includes innovative initiatives like connecting athletes with their families during competitions, thereby making the event more emotionally engaging for participants and fans alike.

IOC President Thomas Bach acknowledged TCL's role in this partnership, stating, “Our collaboration is off to a great start. Your support contributes to museums globally, and the unveiling today signifies your place among esteemed contributors to the Olympic legacy.” Furthermore, TCL celebrated the inauguration of Kirsty Coventry as the IOC's first female and African president the day after the ceremony, reflecting a significant progression in the Olympic leadership structure.

Coventry expressed her gratitude for TCL's contributions, stating, “Thank you, TCL, for this incredible donation. Your commitment to rapid innovation mirrors the Olympic spirit. We look forward to accelerating our partnership.”

As part of the celebration of Olympic Day, TCL launched a global campaign inspired by the IOC’s ‘Let’s Move’ initiative which encourages physical activity worldwide. The campaign features a unique film showing a simultaneous flash mob performance by the renowned Urban Theory Dance Crew, connecting future Olympic host cities, Milan and Los Angeles, through the power of TCL's display technology.

The flash mob took place at iconic venues, such as Milan Cathedral and the TCL Chinese Theatre, utilizing TCL RayNeo AR Glasses to enhance the performance. This creative endeavor not only bridged geographical divides but also aligned with TCL’s ‘TCLArt’ initiative, which seeks to celebrate artistry and community through technology.

Leveraging its 30-year legacy in sports, TCL is set to build upon this campaign leading up to the Olympic Winter Games Milano Cortina 2026. The brand’s ongoing commitment to the IOC focuses on cultural engagement through state-of-the-art technologies and advancing the Olympic ethos.

Founded in 1981, TCL symbolizes creativity at every touchpoint and aims to contribute positively to the global community through sport and culture. With over 46 R&D centers and numerous manufacturing facilities worldwide, TCL stands out as a leading player in the smart technology arena. By partnering with the Olympics, TCL not only enhances its brand visibility but demonstrates its commitment to fostering creativity and innovation in sports technology, ultimately inspiring future generations of athletes and audiences alike.