#China #Paris #Proya Cosmetics #Timage #OffRelax

Proya Cosmetics Shares Vision at Cosmetic 360

Proya Cosmetics, a prominent name in the Chinese cosmetics sector, proudly announces its participation in the 11th edition of Cosmetic 360, held at the Carrousel du Louvre in Paris. This year's event theme, "Predictions," resonates closely with Proya's mission to drive innovation in the beauty realm. At Cosmetic 360, Proya highlights its research advancements, unveiling groundbreaking technologies and innovative product lines that set the stage for future cosmetic trends.

In an effort to remain at the forefront of the industry, Proya utilizes cutting-edge AI technologies across various domains, including consumer analysis and product development. This technology adaption underscores the company's dedication to addressing consumer needs in the ever-evolving beauty landscape.

"I am honored to share our journey, commitments, and investments in the future of cosmetics on a global scale," stated Juncheng HOU, the founder and chairman of Proya Cosmetics. "Innovation is at the heart of our approach, and Cosmetic 360 provides a valuable platform for us to connect with the international beauty community. The theme 'Predictions' aligns perfectly with our goal to anticipate the evolution of cosmetic products while being responsive to consumer expectations."

Showcasing Key Brands and Products

Among Proya's nine brands, PROYA, Timage, and OffRelax take center stage, showcasing the company's unique commitment to excellence and sustainability—foundational principles guiding its mission to innovate in cosmetics.

PROYA: The Advanced Firming Nourishing Essence 3.0, dubbed Ruby Essence 3.0, exemplifies the brand's anti-aging prowess. This advanced formula features Cyclopeptide-161, the first cyclic peptide registered by the Chinese NMPA. Clinical trials by SGS revealed that this potent ingredient significantly improved eight types of wrinkles within just four weeks, showcasing a remarkable 58.59% reduction in frown lines. Importantly, the product balances high-efficiency anti-aging results with gentle skin compatibility, evident in a 120-hour patch test indicating a 72% reduction in irritation potential, with 100% of participants affirming the product's gentleness.

Timage: Founded by renowned makeup artist Tang Yi, Timage simplifies professional makeup application with its Cloud Radiant Cushion Foundation and Concealer. This innovative product features a dual-layer design that combines ultra-fine powder for a lightweight finish with a concealer layer for precision correction. Key ingredients include the Magnetic Skin-Adhering Powder for a flawless porcelain-like glow and encapsulated hyaluronic acid to provide targeted moisture without excess shine, making it suitable for all skin types.

OffRelax: As a pioneer in scalp health, OffRelax introduces an anti-dandruff line that revolutionizes scalp care with two groundbreaking technologies: the Magnetic Dandruff-Cleaning Technology and AM-124 Microecological Regulation Technology. The former employs a positively charged polymer to neutralize harmful Malassezia fungi, while the latter boosts beneficial bacteria, promoting long-term scalp balance. Clinical studies from Shanghai Skin Disease Hospital confirmed significant reductions in dandruff within two weeks of use, with lasting results.

Collaborations and Future Innovations

Proya is actively collaborating with academic institutions, hospitals, and leading research initiatives to stay at the forefront of technology, particularly in artificial intelligence. The company has partnered with a pioneering firm transforming cosmetics research and personalized skincare using AI predictive technology at the molecular level. This collaboration combines Proya's extensive data resources with AI-driven insights to streamline early-stage ingredient testing, optimize synergistic formulations, and enhance precision and success rates in product innovation.

Dr. Sun Peiwen, head of research and development and innovation at Proya Cosmetics, will present the team's findings on collaborative ingredient effects enabled by AI, illustrating the brand's commitment to pioneering advancements in skincare.

About Proya Cosmetics

Founded in 2003, Proya Cosmetics has quickly risen to prominence in the Chinese market, offering a diverse portfolio of effective skincare and makeup products for face, body, and hair. Its extensive range includes the brands PROYA, Timage, OffRelax, HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, UZERO, and ANYA. For more information, visit Proya Group.