#Japan #Tokyo #Matcha #Gong cha #Marushichi Tea

Gong Cha Launches Limited Edition First Flush Matcha

This year, Gong Cha is excited to announce the arrival of a new tea selection — the limited edition "First Flush Matcha," set to debut on June 4, 2026. This exquisite offering showcases the finest tea leaves sourced directly from Marushichi Tea, a renowned tea producer in Shizuoka, Japan.

Every year, the arrival of the new tea season is met with great anticipation. For tea enthusiasts, the opportunity to enjoy a drink crafted from freshly picked, high-quality matcha is an event not to be missed. Featuring 100% of the premium matcha from Marushichi Tea, this drink promises to deliver a refined taste enriched with the essence of spring, providing a delightful drinking experience that's perfect for the season.

The First Flush Matcha is not just any regular matcha; it’s a product of meticulous selection, ensuring that only the most nutrient-rich and fragrant leaves, cultivated through a long winter, are harvested. The resulting matcha boasts a delicate balance of earthy notes and sweetness, enhancing the traditional Gong Cha drink experience. For this season, customers can indulge not only in the familiar “Matcha Milk Tea,” but also in an enticing new treat: the "First Flush Matcha Azuki & Kinako Gelatte." This delightful gelato combines the refreshing flavor of the first flush matcha with sweet azuki beans and a creamy kinako milk foam, creating a dessert-like experience that showcases the tea’s unique profile.

Product Overview

First Flush Matcha Milk Tea

This drink highlights the vibrant notes and sweetness unique to this season's tea, blending it expertly with smooth milk. Customers are encouraged to experience the harmonious flavor that only comes from this spring's harvest. Additional toppings can be added to suit individual preferences, creating a personalized drink tailored just for you.

First Flush Matcha Azuki & Kinako Gelatte

The gelato features a crisp yet creamy texture, enhanced by the addition of sweet azuki and toasty kinako milk foam, offering a delicious dessert option. Customers can enhance their experience with a single extra topping if desired.

Pricing and Availability

• - First Flush Matcha Milk Tea:

- Iced:
- S: ¥570, M: ¥620, L: ¥710
- Hot:
- S: ¥570, M: ¥620

• - First Flush Matcha Azuki & Kinako Gelatte (M): ¥730 (frozen)

All prices include tax.

This special seasonal offering will be available at all Gong Cha locations across Japan from June 4, 2026, to June 28, 2026, although the exact end date may vary by store depending on stock.

For those looking to explore the magic of Japanese tea culture, Gong Cha is dedicated to bringing happiness and a touch of luxury to your daily tea rituals.

About Marushichi Tea

Established in 1907, Marushichi Tea is a historic tea company in Shizuoka, Japan. Following World War II, the company has been instrumental in popularizing deep-steamed tea and was the first in Shizuoka to begin the authentic production of matcha in 1988. The company operates the antenna shop “Nanaya,” where they offer high-quality tea-based desserts and chocolates, captivating tea lovers across Japan.

Learn more from Marushichi Tea at their official website.

Company Overview

Founded in 2015, Gong Cha Japan has rapidly expanded its presence with over 200 stores nationwide. Born from the rich tea culture of Taiwan, Gong Cha aims to provide exceptional tea experiences while fostering an environment for creating new tea traditions.

• - Company Name: Gong Cha Japan Inc.
• - CEO: Jun Tsunoda
• - Headquarters: A-PLACE Shimbashi, 6F, 4-11-1 Shinbash, Minato, Tokyo, Japan.
• - Website: gongcha.co.jp

Be ready to immerse yourself in the world of tea with Gong Cha’s latest seasonal offering, where each cup promises a taste of joy and tradition.