Hachioji City Introduces Innovative Advertising Service Through Health Points App for Seniors
Hachioji City, known for its progressive approach to community health, has initiated an innovative advertising distribution service aimed at seniors, leveraging its health points program called 'Tekupo'. Managed by Besspra Co., Ltd., based in Shibuya, Tokyo, this initiative, termed 'Tekupo Machiemi Project', seeks to utilize the city's health-focused app to disseminate vital information to local seniors, numbering approximately 15,000 registered users.
The 'Tekupo' program is specifically designed for individuals aged 60 and above. It encourages healthy living through daily step tracking, access to health improvement strategies, and information on volunteer activities or community events. These features are integrated seamlessly into the daily lives of residents, promoting an active engagement with both their health and community. With a focus on building a 'Wellness Platform', Besspra aims to connect seniors with local businesses, enhancing customer visits while simultaneously invigorating the local economy.
The project enables local businesses and enterprises to reach out to registered 'Tekupo' users, sharing essential store information, event updates, and promotional details. Businesses can choose from three tailored advertising options:
1. Machiemi no O-mise (The Community Smile Shops)
- Features: Businesses can have their location mapped and share content that encourages visits.
- This is an essential option for businesses seeking to establish initial awareness and foot traffic.
2. Machiemi de PR
- Features: This option is designed for event and campaign announcements.
- Perfect for driving targeted engagement during specific event periods.
3. Machiemi Showcase
- Features: This allows businesses to promote products or services targeting seniors.
- Strongly aligned with appealing to the unique interests of the senior demographic.
For more details, businesses are encouraged to visit the dedicated 'Tekupo Machiemi' website, where they can also apply for participation: Tekupo Machiemi Website.
The project leverages the unique attributes of its registered users, specifically tailored to the senior market segment. This initiative not only supports seniors’ well-being but also empowers local businesses to strengthen their promotional efforts.
Local businesses eager to invigorate their customer base are encouraged to join this forward-thinking effort. Besspra is currently offering a complimentary three-month campaign to businesses that participate, allowing them to explore the potential of this new service risk-free while contributing to the broader goal of enhancing community health.
Together, we can foster a healthier and more connected future for Hachioji's residents.
For inquiries regarding the advertising service, please contact Besspra Co., Ltd. at [email protected].
The 'Tekupo' program is specifically designed for individuals aged 60 and above. It encourages healthy living through daily step tracking, access to health improvement strategies, and information on volunteer activities or community events. These features are integrated seamlessly into the daily lives of residents, promoting an active engagement with both their health and community. With a focus on building a 'Wellness Platform', Besspra aims to connect seniors with local businesses, enhancing customer visits while simultaneously invigorating the local economy.
Overview of the Tekupo Machiemi Project
The project enables local businesses and enterprises to reach out to registered 'Tekupo' users, sharing essential store information, event updates, and promotional details. Businesses can choose from three tailored advertising options:
1. Machiemi no O-mise (The Community Smile Shops)
- Features: Businesses can have their location mapped and share content that encourages visits.
- This is an essential option for businesses seeking to establish initial awareness and foot traffic.
2. Machiemi de PR
- Features: This option is designed for event and campaign announcements.
- Perfect for driving targeted engagement during specific event periods.
3. Machiemi Showcase
- Features: This allows businesses to promote products or services targeting seniors.
- Strongly aligned with appealing to the unique interests of the senior demographic.
For more details, businesses are encouraged to visit the dedicated 'Tekupo Machiemi' website, where they can also apply for participation: Tekupo Machiemi Website.
Unique Features of the Tekupo Program
The project leverages the unique attributes of its registered users, specifically tailored to the senior market segment. This initiative not only supports seniors’ well-being but also empowers local businesses to strengthen their promotional efforts.
Calling for Participation
Local businesses eager to invigorate their customer base are encouraged to join this forward-thinking effort. Besspra is currently offering a complimentary three-month campaign to businesses that participate, allowing them to explore the potential of this new service risk-free while contributing to the broader goal of enhancing community health.
Together, we can foster a healthier and more connected future for Hachioji's residents.
For inquiries regarding the advertising service, please contact Besspra Co., Ltd. at [email protected].
Topics Consumer Products & Retail）
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