#USA #Boston #Ocean Spray #Zero Sugar #Tropical Punch

Ocean Spray® Expands Its Zero Sugar Line with New Tropical Punch

Ocean Spray® has proudly announced the launch of its new Zero Sugar Tropical Punch Juice Drink, ensuring its position as the leading brand in the shelf-stable zero sugar juice category. This refreshing beverage is poised to captivate taste buds nationwide with its vibrant blend of juicy pineapple, mango, and other tropical fruit flavors—completely free from added sugars and artificial sweeteners.

The introduction of this bold flavor marks a significant milestone for Ocean Spray, complementing its existing Zero Sugar Cranberry and Mixed Berry variations. As consumers increasingly seek healthier beverage options, Ocean Spray aims to meet this demand with a product that not only tastes great but also prioritizes their well-being. Trinh Le, Vice President of Next Generation Beverages and Omni-Channel Marketing at Ocean Spray, stated, "The addition of Tropical Punch to our Zero Sugar portfolio demonstrates our continued commitment to flavor exploration."

With the new Tropical Punch, Ocean Spray expands its offerings to appeal to both those looking to diversify their drink options and individuals managing their sugar intake, such as diabetics. The product innovation reflects Ocean Spray's dedication to creating delicious, health-conscious beverages. Furthermore, the expanded range is an attempt to diversify their audience and stay ahead in a competitive market.

Ocean Spray's Zero Sugar range has already gained considerable traction, making it one of the most successful expansions in the company's history. With the Tropical Punch flavor becoming available on platforms like Amazon and Walmart at a retail price of $3-4, consumers will soon find it in stores nationwide, including warehouse giants like BJ's Wholesale Club.

Additionally, alongside the launch of the Tropical Punch, Ocean Spray has also introduced its Zero Sugar Mixed Berry flavor in a more convenient 3-liter size, catering to varied consumer needs. These developments signal Ocean Spray's commitment to not only retaining but also expanding its market share within the health-conscious drink segment.

This flavorful expansion aligns with Ocean Spray's broader objectives, which include continuous innovation in juice drinks that meet diverse consumer preferences. Recently, the brand also teamed up with Dyla Brands to provide on-the-go drink mixes made with real cranberry juice powder, all without sugar. The new drink mixes, available in flavors like White Cran x Strawberry™, Cran x Grape™, and White Cran x Peach™, offer a quick and delightful option for those who lead busy lifestyles.

Founded in 1930 by three cranberry farmers, Ocean Spray has evolved significantly over the decades while remaining dedicated to its roots. The cooperative model allows approximately 700 family farmers from the U.S., Canada, and Chile to work together to produce high-quality cranberry products. The company’s ethos, "Born Tart. Raised Bold," encapsulates its mission to innovate with cranberries in ways that are both nourishing and flavorful.

For consumers looking to enjoy a taste of the tropics while being mindful of their health, Ocean Spray’s new Zero Sugar Tropical Punch Juice Drink may just be the perfect answer. Its launch not only reinforces the brand's place in consumers’ hearts but also showcases its commitment to evolving alongside consumer demands. For more information, visit OceanSpray.com.