#Japan #Tokyo #Plantation #spring collection #YOORYUU

Plantation's New Spring Collection: YOORYUU-COLORS-

This April, Plantation introduces its latest collection, YOORYUU-COLORS-, inspired by the vibrant hues of spring flowers. Available starting April 25, this unique line features ten beautiful colors that embrace the natural texture of the fabric while focusing on both functionality and aesthetics.

Plantation, known for its commitment to quality and craftsmanship, has pioneered the YOORYUU fabric, which combines traditional techniques with modern design. The line encourages wearers to invest in pieces that feel like they are blossoming into their own style. Each item is meant to be a part of everyday life, reminding you of nature's gentle embrace, much like nurturing a flower as it grows.

In the new collection, customers can find options such as:

• - YOORYUU T Pullover at ¥25,300 (tax included)
• - YOORYUU Shirt at ¥29,700 (tax included)
• - YOORYUU Dress at ¥36,300 (tax included)

The soft and airy fabric is a signature of Plantation's multidimensional approach to textiles. Each piece has been thoughtfully designed to maintain a connection to the wearer, acting as a second skin that enhances everyday experiences. Each of the available colors—yellow, light blue, mint green, light green, orange, blue, pink, red, lavender, and white—ensures that there’s something to satisfy every individual's taste.

Where to Shop

From April 25, the YOORYUU-COLORS- collection will be available at select locations, including:

• - Plantation Aoyama
• - Hankyu Umeda Main Store
• - Iwataya Main Store
• - Official Online Store

Special pop-up events will also take place, including locations like JR Nagoya Takashimaya from April 30 and Matsuya Ginza until May 20. Attend these pop-up shops for exclusive gifts with purchase, including the specially designed YOORYUU-COLORS- clear bookmark.

The flagship store in Aoyama will host a unique floral installation by edenworks, on display from April 25 to May 8. This immersive experience not only enhances the shopping atmosphere but offers customers an opportunity to take home a piece of the installation after the event ends. The flowers used will be available to purchase from May 21, while supplies last.

The Essence of YOORYUU

YOORYUU is a modern fabric developed from Takashima's heritage of textile production, specifically known for its cotton yarn-dyed fabrics. The innovative design incorporates traditional methods, ensuring that each garment carries a unique blend of historical craftsmanship and contemporary flair. The fabric's distinctive texture not only provides comfort and breathability but gives an artistic touch to the silhouette as it moves with the wearer.

Plantation takes great pride in working closely with local artisans, creating original textiles that reflect the spirit of Japanese craftsmanship. This collaboration underlines the brand's commitment to sustainability and the local economy, as it systematically intertwines nature's bounty with fashion.

Explore the new YOORYUU-COLORS- collection and immerse yourself in a world where clothing evolves like nature itself. For more details, visit the official Plantation online store or follow their vibrant Instagram account (@plantation1982). Let yourself bloom this spring with the beautiful styles from Plantation.

For further details on the installation, visit the shop at:

• - Plantation Aoyama

3-13-14 Minami-Aoyama, Minato-ku, Tokyo, Japan
Phone: 03-3423-5170
Open: 11:00 AM to 8:00 PM