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CJ BIO's Innovative Solutions for the European Meat Industry

On October 1, 2025, CJ BIO announced its cutting-edge solutions designed to improve meat quality in Europe amid escalating costs and a growing demand for clean-label products. The European meat processing sector is under significant pressure from rising raw material costs and stricter formulation requirements. According to Mordor Intelligence, this market, alongside seasonings, is experiencing what is termed a "double pressure."

The seasoning industry alone, valued at $9.7 billion, is expected to grow at an approximate compound annual growth rate (CAGR) of 8%, driven by a notable shift toward affordable clean-label blends that enhance both flavor and texture. Presently, clean-label claims are made in 35% of new food product launches in Europe, with allergen-free and transparent formulations quickly becoming decisive factors for purchase (Innova Market Insights, 2025).

"Manufacturers across Europe are being asked to do more with less," said Sun Woong Kim, Director of the Taste Nutrition Division at CJ BIO Europe. "Reducing phosphates while maintaining yield, flavor, and texture is no longer an option; it’s the new competitive standard. This is exactly where our TasteNrich® solutions deliver value."

TasteNrich®: Proven Cost-saving Solutions

CJ BIO offers two specific solutions within its TasteNrich® line that underline its commitment to both cost efficiency and product quality:

• - TasteNrich® VMEET MB01: A clean label meat flavor enhancer that delivers authentic taste at an optimized cost. This ingredient is specially designed to enhance the flavor profile of meat while providing a cost-effective alternative to traditional umami enhancers without sacrificing depth of flavor. Free from common allergens, it aligns seamlessly with the European market’s demand for transparent and additive-free formulations.

• - TasteNrich® HYBIND: A natural phosphate alternative created to help meat processors reduce or replace phosphates without compromising functionality, all while enhancing the overall taste experience. HYBIND improves water retention capabilities, texture stability, and clean label positioning, enabling manufacturers to produce more natural meat products that meet consumer expectations.

Adding Value in a Competitive Market

As profitability becomes a decisive factor for large-scale manufacturers, innovations providing better yield and enhanced taste while minimizing additives emerge as the most viable value propositions in the B2B meat sector (Food Ingredients First, 2024). The TasteNrich® range from CJ BIO precisely addresses these needs by providing high-performance, cost-effective solutions that comply with evolving European regulations and consumer demands.

"CJ BIO aims to empower European meat manufacturers to enhance their competitiveness by merging scientific innovation with market-appropriate profitability," Sun Woong Kim stated. "TasteNrich® is not just an ingredient – it’s a partner for sustainable growth."

Increased Presence at Gulfood Manufacturing 2025

In addition to its new initiatives, CJ BIO will showcase its TasteNrich® line at Gulfood Manufacturing 2025 in Dubai, a key regional event for food and beverage technologies. Under the theme, "Your Choice of Taste Experience, From Foundation to Edge," CJ BIO plans to feature its flagship products: TasteNrich® VMEET MB01 for meat flavor enhancement, TasteNrich® SOLUTION UF02 for improving natural umami, and CJ TIDE®, the global leader in nucleotides. These solutions empower manufacturers to achieve optimal profitability and authentic taste.

To arrange a meeting or learn more about CJ BIO at Gulfood Manufacturing 2025, visit the CJ BIO website: CJ BIO Gulfood 2025 Meeting.