#Japan #Tokyo #Credit Card #Nudge #WWF Japan

Introduction

On July 15, 2026, Nudge Co., headquartered in Chiyoda, Tokyo, will introduce an innovative credit card named "Nudge Card" in collaboration with WWF Japan, the Japanese branch of the World Wildlife Fund. This initiative aims to engage consumers in wildlife conservation through their daily purchases.

Why Choose the Nudge Card?

The WWF Japan Card allows cardholders to not only enjoy unique designs but also contribute to the protection of wildlife. Users can choose between international brands like JCB and Visa, and they have the option to receive multiple cards with different designs while keeping the same card number. This versatility ensures that individuals can express their personality while supporting a noble cause.

Key Features

• - Artists and Partnerships: Nudge Card partners with over 150 artists, sports teams, and local governments, providing a wide variety of credit card designs. A portion of the transaction fees is returned to these partners, promoting a cycle of support for various community initiatives.
• - Commitment to Conservation: Users can engage in exclusive in-app donations limited to cardholders, allowing them to support WWF Japan in a way that fits their lifestyle.

Donation Mechanism

The Nudge Card app offers three methods for users to contribute to WWF Japan:
1. Smart Donations: Automatically donate 0.1% of your daily transactions, turning everyday spending into environmental action.
2. Light Donations: Make easy donations from the app and receive a limited digital badge as proof of contribution, with each individual donation starting at $5.
3. Subscription Donations (Coming Soon): Opt for a fixed monthly donation, with monthly incentives such as changing animal-themed wallpapers as a sign of gratitude for ongoing support.

Unique Card Designs

Upon joining the WWF Japan Club, members can receive exclusive original card designs, with 20 variants available. Moreover, the cards are designed without visible numbers, enhancing both design and security. Additionally, those who opt for the original design will receive a collector's card to keep as a memento.

About WWF Japan

WWF Japan is a non-profit organization dedicated to environmental conservation, striving to harmonize human existence with nature. They focus on climate change, protecting species, and creating a sustainable future by collaborating with industry and society, using science-based approaches.

Card Issuance Overview

Here’s a quick breakdown of the Nudge Card specifics:

• - International Brands: JCB and Visa.
• - Annual Fee: Free.
• - Design Options: Exclusive WWF Japan Club designs and various Nudge designs available at registration.
• - Issuance Fee: ¥3,000 (tax included), with the first card from the color collection offered free upon initial registration.

Specification Highlights

• - No Visible Card Number: Enhances security while maintaining aesthetic appeal.
• - Contactless Payment Support: Seamless transaction experience.
• - EMV 3-D Secure Technology: Protects against fraud.

Payment Methods

Cardholders can select from two payment options:

• - Flexible Payment: Pay any amount at any time via specified ATMs or bank transfers.
• - Monthly Aggregate Payment: Automatic monthly withdrawal of the total usage amount, similar to traditional credit card payments.

Environmental Responsibility

Nudge Co. emphasizes sustainable practices by partnering with Toppan Edge, which adheres to the international standard for carbon neutrality known as ISO 14068-1:2023 in their production processes. This commitment highlights the importance of responsible environmental practices in the fintech industry.

Nudge Co. Overview

Founded in 2020, Nudge Co. aims to reshape financial experiences through individual actions. They leverage their proprietary cloud-based infrastructure, Nudge Platform, and value a culture that respects personal perspectives while innovating future financial services.

For those interested, further details and updates on the card and its features can be found on the Nudge official site.