Zoomlion's Annual Report 2024: A Path Towards Diversification and Global Success
On March 24, 2025, Zoomlion, a leading company in the machinery sector, unveiled its Annual Report for 2024, showcasing remarkable financial performance and strategic growth initiatives. With a total annual revenue of 45.48 billion Yuan and a net profit of 4 billion Yuan, the company marked a 6.31% increase compared to the previous fiscal year. This impressive growth was driven by increased demand and operational efficiency, resulting in a gross profit margin of 28.17%, reflecting a rise of 1.04 percentage points from last year. Moreover, the net profit margin reached 8.81%, up by 0.8 percentage points, demonstrating enhanced profitability. The report also highlighted that the company will distribute a cash dividend of 3 Yuan (tax included) per 10 shares, rewarding its stakeholders.
In the same reporting period, Zoomlion recorded significant growth in its foreign sales, achieving 23.38 billion Yuan, a substantial 30.58% increase from the prior year. The proportion of international sales climbed to an impressive 51.41%, up 13.37 percentage points from the previous year. This trend showcases a remarkable compound annual growth rate (CAGR) of 59.26% in export revenues over the last three years, illustrating the company's successful globalization strategy. Zoomlion's expansion into international markets has opened considerable opportunities across all its business sectors, effectively mitigating traditional market cyclicality.
As of the end of 2024, the company operated through over 400 sales locations worldwide, with products distributed across more than 170 countries. Zoomlion employed approximately 4,400 local workers overseas, making up about 70% of its international workforce, and maintained over 210 service and parts distribution centers globally. This local presence not only bolsters its operational capabilities but also enhances customer service and support.
In recent years, Zoomlion has embraced a comprehensive digital transformation, achieving seamless integration from research and development to supply chain management and sales. This initiative has led to standardized, transparent, and efficient operations, enhancing overall performance. Four major machinery parks, including construction machinery, aerial work platforms, concrete machinery, and mobile cranes, have been established within the framework of the Zoomlion Smart City project. These facilities are hailed as benchmarks for small-scale discrete manufacturing in intelligent production systems globally.
The company’s strategic focus on diversification, internationalization, and digitization accelerated in 2024. By cultivating new growth avenues, these initiatives have fundamentally strengthened the company’s development stability, buffering against economic fluctuations and enabling sustained growth momentum. Zoomlion continues to pave its way towards sustainable development and increased market competitiveness, ensuring it remains a formidable player in the global arena of machinery manufacturing. As they look towards the future, the groundwork laid by this transformation positions Zoomlion to capitalize on emerging trends and challenges in the industry, fostering ongoing innovation and adaptability for years to come.
In the same reporting period, Zoomlion recorded significant growth in its foreign sales, achieving 23.38 billion Yuan, a substantial 30.58% increase from the prior year. The proportion of international sales climbed to an impressive 51.41%, up 13.37 percentage points from the previous year. This trend showcases a remarkable compound annual growth rate (CAGR) of 59.26% in export revenues over the last three years, illustrating the company's successful globalization strategy. Zoomlion's expansion into international markets has opened considerable opportunities across all its business sectors, effectively mitigating traditional market cyclicality.
As of the end of 2024, the company operated through over 400 sales locations worldwide, with products distributed across more than 170 countries. Zoomlion employed approximately 4,400 local workers overseas, making up about 70% of its international workforce, and maintained over 210 service and parts distribution centers globally. This local presence not only bolsters its operational capabilities but also enhances customer service and support.
In recent years, Zoomlion has embraced a comprehensive digital transformation, achieving seamless integration from research and development to supply chain management and sales. This initiative has led to standardized, transparent, and efficient operations, enhancing overall performance. Four major machinery parks, including construction machinery, aerial work platforms, concrete machinery, and mobile cranes, have been established within the framework of the Zoomlion Smart City project. These facilities are hailed as benchmarks for small-scale discrete manufacturing in intelligent production systems globally.
The company’s strategic focus on diversification, internationalization, and digitization accelerated in 2024. By cultivating new growth avenues, these initiatives have fundamentally strengthened the company’s development stability, buffering against economic fluctuations and enabling sustained growth momentum. Zoomlion continues to pave its way towards sustainable development and increased market competitiveness, ensuring it remains a formidable player in the global arena of machinery manufacturing. As they look towards the future, the groundwork laid by this transformation positions Zoomlion to capitalize on emerging trends and challenges in the industry, fostering ongoing innovation and adaptability for years to come.
Topics Business Technology）
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