Emerging Trends in Bundled Internet and Mobile Services at CES 2025

Recent research from Parks Associates, unveiled at CES® 2025, indicates a significant shift in how U.S. households are approaching internet and mobile services. An impressive 22% of these homes now receive these essential services bundled together, revealing a growing trend that not only simplifies consumer choices but also greatly enhances user satisfaction.

This development underscores the broader movement towards comprehensive broadband services that merge both wired and wireless connectivity. During the CONNECTIONS™ Summit, hosted at CES, industry experts debated the implications of changing consumer preferences, which are heavily influenced by the increasing convergence of services.

Notably, Verizon's recent intentions to acquire Frontier Communications highlight the competitive landscape of the broadband sector. This acquisition targets the expansion of Verizon’s fiber network, positioning the company to capitalize on the burgeoning fiber market. As more households gain access to high-speed broadband, the landscape for streaming services is set to become even more favorable, promising smoother streaming, lower latency, and increased options for smart home technology and security solutions.

Kristen Hanich, Director of Research at Parks Associates, commented on the relationship between bundled services and customer satisfaction. She stated, "The convergence of these services has resulted in improved customer retention and new business opportunities, as consumers increasingly expect seamless service from a single provider."

The current aggressive competition among broadband providers has prompted many to seek partnerships that set them apart, with streaming services often at the forefront. For instance, some internet service providers (ISPs) are choosing not to offer traditional pay-TV options; instead, they are aligning with virtual multichannel video programming distributors (vMVPDs) and subscription video on demand (SVOD) platforms to deliver enticing entertainment options.

Adding further value, several ISPs have begun collaborating with brands like Arlo, integrating smart security cameras into their service offerings. This strategy not only enhances customer value but also opens doors for generating additional revenue through connectivity-based services.

To stay informed about these developments, Parks Associates’ Broadband Market Tracker and Streaming Video Tracker deliver ongoing insights into key industry shifts. Subscribers can expect monthly updates that encompass vital announcements related to broadband and streaming markets, detailing trends and significant content changes.

For those interested in discussing this topic further, analysts from Parks Associates are available for interviews, providing in-depth analysis and data upon request.

About Parks Associates

Founded in 1986 by women, Parks Associates has emerged as a respected market research and consulting firm, focusing on emerging consumer technology products and services. Their expertise spans various sectors, including home security, smart homes, streaming media, broadband, and connected health. Parks Associates regularly convenes industry leaders through events like CONNECTIONS™, the Connected Health Summit, and the Smart Spaces conference, fostering dialogue on the future of consumer technology.

For more insights or to connect with an analyst, you can reach Mindi Sue Sternblitz-Rubenstein at [email protected] or call 972-490-1113.