Limited Edition YEBISU Beer Cans Featuring Hirohiko Araki Released Soon!

Sapporo Breweries, a subsidiary of Sapporo Holdings, is thrilled to announce the upcoming launch of its latest product—the 'YEBISU Beer Can featuring Original Artwork by Hirohiko Araki.' This limited edition can will be available nationwide starting September 17, adding excitement for fans of both exceptional beer and iconic manga artistry.

YEBISU Beer has long embraced the philosophy that enjoyment can transform the world, garnering a devoted following. Through its high-quality brews, YEBISU aims to foster a sense of positivity among beer enthusiasts. This new product represents the second collaboration with Hirohiko Araki, a renowned manga artist celebrated for his long-standing work, particularly the beloved series 'JoJo's Bizarre Adventure.'

Araki's first collaboration with YEBISU launched in February of this year, where he reimagined vintage beauty posters associated with YEBISU Beer to create a striking contemporary design. Following that success, the new can features a stylish 'Western attire' theme, symbolically shifting to a modern aesthetic that continues to resonate with audiences.

In conjunction with the new can release, YEBISU Beer is offering exciting promotional campaigns, including a chance to win replicas of the original artwork used in the can designs. Customers who purchase the special six-can packs will find an 'Gamble' ticket tucked inside; those who find one can submit their information via mail for a chance to receive one of 5,000 replica cans featuring Araki's distinctive art style. The campaign runs from September 17 to December 31, ensuring ample time for participation.

Additionally, following the success of an event held at YEBISU BREWERY TOKYO from February to May this year, the collaboration will be featured at other locations, including Osaka, fostering engagement with a wider audience.

For over 130 years, YEBISU has prided itself on continuously exploring the potential of beer, striving to uplift spirits and inspire positive changes in society. The blend of premium ingredients, including 100% malt and aromatic hops from Bavaria, contributes to its signature rich and deep flavor, making every sip a journey into the essence of quality.

This new can not only celebrates the history of YEBISU but also champions the spirit of creation and collaboration. As part of this launch, customers can also take part in an engaging social media campaign where participants can win cans by following the Sapporo Beer social account and reposting campaign posts. This campaign offers 100 lucky winners a chance to win a full 24-pack of the new YEBISU Beer cans.

Fans who wish to engage with YEBISU's and Araki's collaborative spirit can follow the dedicated campaign site, where more exciting collaborations will be unveiled in due course.

This merger of high-quality beer and exceptional art promises to be a highlight for both beer aficionados and manga enthusiasts alike. Be sure to grab your limited-edition can and immerse yourself in the world of YEBISU and Hirohiko Araki’s art!

As the launch approaches, anticipation builds for this unique celebration of culture and craftsmanship. Don't miss out on indulging in what promises to be an unforgettable experience!

Additional Information

- Product Specifications:

- Product Name: YEBISU Beer Can designed by Hirohiko Araki
- Available Can Sizes: 350ml and 500ml
- Release Date: September 17, 2025
- Retail Price: Open Price

- Key Campaigns:

1. Art Replica Campaign - Customers can win limited edition replicas.
2. Social Media Campaign - Follow and repost for a chance to win products.

For further details, reach out to Sapporo Beer customer service at 0120-207-800.