#Japan #Tokyo #FoodTech #FUNDINNO #Grino

Grino Achieves Remarkable Success in Food Tech Innovation

Grino, a Tokyo-based food tech company led by Yu Hosoi, has made headlines by achieving an impressive 154% of its crowdfunding target on FUNDINNO, collecting approximately 15.38 million yen as of October 19. This success marks a significant milestone in their efforts to address critical challenges faced in the lodging and dining industry, particularly with the rising inbound tourism demand.

As Japan welcomes an unprecedented influx of international visitors, the hospitality sector is grappling with severe labor shortages and the pressing need to cater to diverse dietary preferences. Grino's innovative approach introduces an easy-to-use frozen food solution that only requires five minutes of hot-water preparation, dramatically revolutionizing kitchen operations across the industry. With only four days left until the crowdfunding phase ends on October 23 at 23:59, this is the final opportunity for investors to contribute to a business that aims to support Japan's growth as a tourist destination.

The Dual Challenge in the Inbound Market

The inbound tourism market in Japan has recorded the highest number of foreign tourists, with expenditures reaching 8.1 trillion yen. Food experiences stand out as the top expectation for these visitors, highlighted by an overwhelming 83.2% expressing interest in Japanese cuisine. Nonetheless, the hospitality sector is contending with two significant challenges: a workforce shortage, felt by over 80% of operators, and the necessity to provide varied food options to accommodate around 4 million visitors annually who follow specific dietary requirements such as vegan or halal.

In this landscape, Grino emerges as a solution provider, enabling establishments to streamline their kitchen processes while addressing food diversity needs. The company's focus on plant-based ingredients not only minimizes the carbon footprint associated with these products but also aligns with broader sustainability goals by helping clients reduce their supply chain emissions.

Grino's Unique Offering

Grino's pre-cooked frozen meals are designed for simplicity and efficiency. By only requiring a brief hot water procedure, these meals alleviate the burdens associated with labor costs and food wastage in kitchens, thereby enhancing profitability. This transformation is vital as many kitchens face the brink of operational limitations due to rising demands and stringent workforce constraints.

The Grino solution is one of the first to balance profitability with environmental responsibility, combining economic feasibility and sustainable practices that were previously thought to be at odds. As such, it stands apart as a unique food solution aimed at empowering the hospitality sector.

Proven Track Record and Recognition

Grino's innovative food solution has already been adopted in some of Japan's top hotels and restaurants. With notable implementations in prestigious establishments, Grino has achieved an impressive average review score of 4.7 out of 5.0 from overseas guests, indicating a positive reception and high satisfaction levels. The company has also gained recognition from the Ministry of Agriculture, Forestry and Fisheries by being selected for their Food Tech Business Demonstration Project, signaling the government's acknowledgment of its potential.

In addition, Grino recently won the grand prize at the TOYONOMA Pitch event sponsored by Mitsubishi Estate/IHI, receiving top honors from both judges and audience members. These accolades bolster the credibility and viability of Grino's innovative approach.

A Message from CEO Yu Hosoi

Yu Hosoi expressed gratitude for the overwhelming support on FUNDINNO, stating, "Your passionate backing has brought us to this crucial starting point. I started this venture with a strong desire to leave a society where children can enjoy meals as a norm. Combining this sense of justice with economic rationale helps pave the way for sustainable eating as a societal standard. Our endeavor is not merely a food business; it's an effort to support Japan's future as a tourism destination and leave a better environment for the next generation. While the project is confirmed, fundraising is open for four more days. Contributions received now will expedite customer acquisition through expo participation and strengthen our sales efforts, essential for accelerating business growth. We greatly welcome your final support in enriching Japan’s future through food."

Looking Ahead

Grino plans to utilize the raised funds to expand proposals to major hospitality clients, broaden its product lineup, and strengthen its marketing capabilities. As they aim to become a leading force in food solutions within the rapidly growing inbound market, this represents a valuable investment opportunity that aims to solve societal challenges while fostering economic growth.

With only four days left (until October 23, 23:59), interested parties are encouraged to participate in this final investment chance to be part of a promising market poised for success.