#USA #Kingsport #sustainable cosmetics #Eastman #Esmeri CC1N10

Eastman's Revolutionary Launch: Esmeri™ CC1N10

In an exciting leap forward for the cosmetics industry, Eastman, a leader in specialty materials, has just announced its latest innovation, Esmeri™ CC1N10. This high-performance cellulose ester micropowder not only enhances the beauty experience but also ensures sustainability in color cosmetics. Developed with a strong commitment to environmental responsibility, Esmeri™ CC1N10 is designed to comply with the European Union's rigorous regulations regarding synthetic polymer microparticles, ensuring it is both biodegradable and nonpersistent in the environment.

Bridging Performance and Sustainability

Esmeri™ CC1N10 offers cosmetic brands a solution that marries sustainability with superior performance. The micropowder, made from sustainably sourced wood pulp—63% to be exact—delivers a range of benefits. It provides a visually appealing soft-focus optical effect, enhances color intensity, and ensures uniform coverage across a variety of applications, including lipsticks, foundations, and pressed powders. In a market increasingly leaning towards eco-friendliness, Esmeri serves as an ideal substitute for traditional microparticles which often pose environmental risks.

Meeting the Challenges of the Modern Market

Eastman recognizes that contemporary cosmetic brands must adapt to stricter regulations and consumer expectations regarding product sustainability without sacrificing performance. Travis Smith, Eastman’s Executive Vice President, states, "Cosmetic brands must evolve to anticipate and meet upcoming regulatory requirements as well as societal demands for safe, more sustainable products people love and use every day—without compromising performance."

This launch reflects Eastman’s unwavering belief in the need for innovation and collaboration with formulators aiming to enhance their products’ sustainability and appeal in a competitive landscape.

Performance-Packed Features

The unique characteristics of Esmeri™ CC1N10 significantly elevate cosmetic performance. Here’s how:

• - Lipsticks: Achieve improved color intensity and an effortlessly smooth application with enhanced evenness of coverage, ensuring long-lasting wear.
• - Liquid Foundations: Experience a desirable soft-focus and mattifying effect that minimizes imperfections, providing a flawless finish.
• - Pressed Powders: Benefit from optimal compaction and desired powder pick-up that results in a stunning, photo-ready appearance.

Solid Commitment to Sustainable Practices

Eastman’s commitment to sustainability is evident not only in the product itself but also in the sourcing practices involved. Esmeri™ CC1N10 is certified under the Programme for the Endorsement of Forest Certification (PEFC™) and adheres to Forest Stewardship Council (FSC®) standards, ensuring responsible forestry practices. As Chris Killian, Eastman’s Senior Vice President and Chief Technology and Sustainability Officer, aptly puts it, "Esmeri reflects our broader commitment to aligning growth with sustainability by advancing circularity and delivering high-performance materials that are better for people and the planet."

Showcasing Innovation Worldwide

Eastman proudly presented Esmeri™ CC1N10 at major industry events such as in-cosmetics Global in Amsterdam and NYSCC Suppliers' Day in New York, emphasizing its commitment to leading innovation in personal care materials. Looking ahead, Eastman envisions further advancements across its personal care portfolio, setting the stage for more groundbreaking solutions that are both effective and sustainable.

For more details on Esmeri™ CC1N10 and its innovative capabilities, visit the Eastman website and explore how this revolutionary product can redefine your cosmetic offerings while contributing to a greener planet.

About Eastman

Founded in 1920, Eastman is a well-established global player in specialty materials, known for producing a diverse range of products used daily. Committed to enhancing quality of life through innovation, Eastman focuses on creating materials that are not only advanced but also adhere to high safety and sustainability standards. With a workforce of approximately 14,000 employees engaged across more than 100 countries, Eastman reported revenues nearing $9.4 billion in 2024, solidifying its position as a leader in the industry. For further insights, please visit Eastman's official website.