#United States #New York #Barbarian #Danielle Parkes #Jake Doran

Barbarian Digital Agency Strengthens Team with New Hires and Promotions

In a strategic move to bolster its executive leadership and expand its creative capacities, Barbarian, a leading digital agency, announced today a wave of new hires as well as several key promotions. This initiative reflects the agency's dedication to innovation and growth, aiming to refine its approach to blending technology with creativity.

New Additions to the Team

As part of this management reshuffle, Danielle Parkes has joined the team as the Executive Director of Growth and Marketing. Her impact-driven narrative approach is expected to enhance Barbarian's brand proposition and optimize its marketing strategies. With nine years at the forefront of business development for Deloitte Digital, her experience will strategically position Barbarian for both client acquisition and retention.

Moreover, Jake Doran has stepped in as the Director of UX Design, bringing 17 years of vast experience in experience design and strategy. Jake's expertise is crucial in aligning client requirements with industry trends, particularly focusing on major clients like Samsung and enhancing digital experiences in the financial sector. His remarkable history of freelancing and holding various design roles in companies like Rivian and Aurora Solar further fortifies the agency’s design capabilities.

Promotions to Drive Innovation

Barbarian has also recognized internal talent with four promotions. Ben Kravitz transitions to the role of Executive Director of Experience and Innovation. His new responsibilities will involve leading integrated teams across design, data, and innovation, ensuring that client interactions resonate on a deeper level.

Carlo Montagnino has been elevated to Director of Technology, tasked with streamlining the agency’s tech-driven projects and bridging the gap between marketing strategies and technology solutions. His expertise will be instrumental in tackling creative challenges and implementing viable technological solutions.

Sarah Sharp, previously the Creative Director, is now the Group Creative Director. Her role will see her overseeing creative angles for financial services and security technology clients, ensuring that each campaign aligns with the client’s vision while telling impactful stories.

Finally, Madeline Mulvey has been appointed as Associate Manager of Growth and Marketing. Transitioning from her previous position, Madeline will focus on orchestrating marketing initiatives that align with the agency's growth objectives, working closely under Danielle Parkes.

A Testament to Positive Change

This restructuring is a testament to Barbarian's commitment to continuously innovate and adapt in an evolving marketplace. Joe Maglio, the CEO, expressed his enthusiasm regarding these changes, emphasizing the importance of cultivating a pioneering spirit within the agency. By integrating fresh talent and fostering leadership, he believes Barbarian is set on a powerful trajectory toward providing unparalleled services.

The agency has also significantly expanded its technical capabilities since acquiring g-Innovations last year. This aligns with Barbarian's goal to maintain a competitive edge within the digital landscape while elevating client engagement through innovative practices.

As a digital agency headquartered in New York City, Barbarian has a longstanding reputation for producing transformative work that resonates deeply with audiences. By embracing a culture of inclusivity and fearless creativity, Barbarian stands ready to navigate the complexities of modern digital narratives and drive successful outcomes for its clients.