#Japan #Tokyo #Basketball #Adidas #Anthony Edwards

Introducing the Anthony Edwards 2

Adidas Japan Co., Ltd. is set to release the highly anticipated Anthony Edwards 2 signature basketball shoes on October 4, 2025. This innovative footwear represents the evolution of the first edition launched in January 2024, perfectly capturing the powerful gameplay and unshakeable confidence of NBA star Anthony Edwards.

The Anthony Edwards 2 is designed for fearless players, both on the court and off. It embodies the energy and spirit of basketball, inspiring the next generation of fans with its core message: "Believe That," a slogan that resonates deeply with Edwards himself.

Features of the Anthony Edwards 2

This shoe promises a thrilling performance experience. Thanks to the incorporation of a propulsion plate, athletes can enjoy a smooth kick-off and jump. Additionally, unique tooth-like elements enhance stability, while the fusion of LIGHTBOOST and Lightstrike technology ensures comfort and responsiveness. Players can expect a fresh feel whether they are playing on the court or strutting down the street.

The shoe’s colorway, named “With Love,” pays homage to colors cherished by Edwards’ mother and grandmother. This thoughtful design choice signifies Edwards’ appreciation for family and serves as a reminder of the support and inspiration they provide him every time he steps onto the court.

Adidas and Anthony Edwards are committed to continuously releasing new colors and limited edition items that reflect his journey, inspiration, and global impact throughout the seasons ahead.

"Each game, I challenge my limits, but with this shoe, every player stepping onto the court will feel empowered to do the same. It has been fantastic being involved in the entire development process, from sketches to the final product." - Anthony Edwards

Launch Event

Coinciding with the release of the Anthony Edwards 2, a basketball challenge event titled "Anthony Edwards 2: The Ant-Man Challenge" will take place at Shibuya Stream on October 4, 2025, from 10:00 AM to 5:00 PM. This event allows participants to experience the joy and fulfillment of pursuing goals, inspired by Edwards’ journey.

Key features of the event include participation by popular basketball influencers, Takamitsu Ooi and Whitea, who will rally participants as they compete to make shots at three different heights. Attendees will have the chance to wear the latest model and experience its stability and responsiveness firsthand.

Participation is free and does not require prior reservations. Attendees will receive an Anthony Edwards sticker pack and a postcard detailing the shoe’s features. Moreover, the participant with the best score will win a signed pair of Anthony Edwards shoes, shipped later.

Note: Quantities of the sticker pack and postcards are limited. Prize eligibility requires participants to be 18 years or older or accompanied by an adult. The event may change in case of inclement weather.

Sales Information

Adidas will also hold a lottery sale for the footwear through its app. The lottery sales period runs from September 23, 2025, at 12:00 AM to October 4, 2025, at 9:30 AM. Winners will be announced starting at 10:00 AM on October 4, 2025.

For those interested in purchasing the new shoes, they can find more details on the Adidas app or visit the following stores:

• - Adidas Originals Shop DiverCity
• - Adidas Brand Center Shibuya
• - Adidas Brand Core Store Nagoya
• - Adidas Brand Core Store Fukuoka

For any inquiries, customers can reach the Adidas Call Center at 03-6732-5461 (Available Monday to Friday, 9:30 AM to 6:00 PM, excluding holidays).