#Japan #Tokyo #Mitsubishi Heavy #Hammock #Hot Profile

Introduction

Mitsubishi Heavy Industries (MHI) has successfully implemented the cloud-based card management and sales support tool known as Hot Profile, developed by Hammock, to improve efficiency in their sales activities. This case study highlights the integration and effectiveness of this innovative tool at one of Japan's leading general heavy industry manufacturers.

Background of Hot Profile Implementation

Mitsubishi Heavy Industries operates in various sectors, including energy, environment, space, and defense, making it a key player in supporting societal infrastructure and industrial foundations. Their Power Division provides products and services primarily to domestic and foreign power generation companies, playing a crucial role in ensuring stable and efficient energy supply.

Prior to adopting Hot Profile, the Power Division faced challenges related to managing business cards. Each department maintained individual card information without proper communication, making it difficult to share and coordinate crucial data. Furthermore, the integration of card information into their CRM system was not consistently enforced, resulting in missed opportunities to leverage this valuable data asset.

To address these issues, MHI recognized the need for digitizing and centralizing business card information. They aimed to promote visibility of customer interactions and view cards not merely as contact points but as essential assets in sales operations. Thus, the search began for a business card management and sales support tool to enhance internal information sharing.

• - Digitization of business card information for operational efficiency
• - Establishing a cross-departmental information-sharing structure to enable collaborative sales efforts
• - Improving accuracy and searchability based on a company master database
• - Select standardized tools with future scalability in mind for group companies

Reasons for Choosing Hot Profile

The initial trial of Hot Profile was conducted within the Power Division (previously Mitsubishi Hitachi Power Systems). The decision to adopt this tool for the entire group was based on several favorable outcomes:

• - Compatibility with existing CRM systems
• - A favorable price-performance balance in both implementation and operational costs
• - High levels of accuracy in card registration, CRM integration, and user-friendly interface across mobile devices, ensuring reliable use in the field

Implementation Effects

Following the installation of Hot Profile, MHI has observed significant enhancements in strengthening their sales infrastructure and operational efficiency:

• - Improved ability to verify customer interactions across the group, preventing overlaps in proposals or omissions.
• - The digitization of business cards, along with automated registration in the CRM, has reduced individual management burdens and increased efficiency.
• - Instant access to customer information during trade shows or internal transfers has streamlined sales activities.
• - The adoption of a unified platform for collaborative cross-departmental sales efforts has gained traction within the company.

In conjunction with this announcement, comments were received from key members of the Digital Innovation Department:

Kazuhiko Tani, Manager of the Software Group 6 Team 2 stated, “We wish to continue enhancing inter-group deployment and strengthen our CRM linkage. We look forward to improving functionalities for international data synchronization and expanding our capabilities to engage with overseas clients.”

Riki Sakai, another member of the Software Group, added, “Currently, over ten group companies have implemented Hot Profile. We anticipate further expansion and an enhancement in the quality and speed of information sharing across our network.”

About Mitsubishi Heavy Industries

Mitsubishi Heavy Industries is a renowned Japanese general heavy industry manufacturer, involved in multiple sectors such as aerospace, infrastructure, and energy. Their commitment to technology and innovation underlies their global success and esteemed reputation.

For further information on MHI, you can visit their official site here.

About Hot Profile

Hot Profile is an advanced card management tool that serves as a next-generation sales platform integrating artificial intelligence capabilities. It allows companies to execute essential sales processes such as lead generation, business card verification, and sales assistance comprehensively. By analyzing vast amounts of data collected by sales representatives, Hot Profile suggests actionable next steps, optimizing client engagement strategies for better results.

For further details about Hot Profile, visit Hammock.

About Hammock

Founded in 1994, Hammock is a software manufacturer targeting corporate clients, dedicated to creating innovative IT solutions to solve customer issues efficiently and effectively. Their vision is to use technology to deliver new experiences that empower individuals within society.

For more information about Hammock and their services, please check their website here.