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AIR Design Conference: Learning from Marketing Failures

On July 8, 2025, the AIR Design Conference will take place, focusing on the theme of learning from marketing failures. Organized by Galapagos Inc., based in Chiyoda, Tokyo, this online event aims to illuminate the path to improvement through the sharing of real-life case studies and the ultimate learning derived from past experiences.

Event Details

The AIR Design Conference promises an engaging lineup featuring eight companies in marketing. Each speaker will present insightful stories about unsuccessful marketing strategies, emphasizing the lessons they gleaned from their failures. This provides invaluable knowledge on the pivotal questions: "Why did these strategies fail?" and "How were they improved to yield better results?" Participants will have the opportunity to hear firsthand accounts from leading experts in the industry and learn actionable techniques that can be applied to their own marketing initiatives.

Participating Companies:

• - GRAINCAT
• - Basic Inc.
• - Freakout Corporation
• - Novacell Inc.
• - Glad Cube Inc.
• - Bizibl Technologies
• - She Label Inc.
• - And of course, the host, Galapagos Inc.

Conference Schedule

The event will commence at noon and will include various talks:

• - 12:00 PM - 12:05 PM: Opening
• - 12:05 PM - 12:25 PM: Takumi Inatomi, Manager at Galapagos Inc. - Analyzing why a certain web ad failed: Real insights from the advertisement PDCA cycle.
• - 12:25 PM - 12:45 PM: Junsuke Kishi, Marketing Consultant at Shikigaku - Discussing how preconceptions can lead to missed opportunities, causing up to three times the costs.
• - 12:45 PM - 1:05 PM: Yuhei Hayashi, Marketing Department Manager at Basic Inc. - Exploring how failures can lead to success through internalization and AI-driven marketing.
• - 1:05 PM - 1:25 PM: Miki Takeda, Subject Matter Expert at Freakout - Strategies to overcome the dilemma of quantity vs. quality in BtoB advertising.
• - 1:30 PM - 1:50 PM: Ryo Nishikawa, SaaS Team Leader at Glad Cube - A close analysis of how to avoid being misled by heatmaps to find true marketing leverage.
• - 1:50 PM - 2:10 PM: Yuta Imai, Marketing Manager at Novacell - Examining real BtoB marketing failures and successes and the importance of implementation power in the AI era.
• - 2:10 PM - 2:30 PM: Yohei Hanatani, CEO of Bizibl Technologies - A case study on how one webinar morphed from nine participants to over 200.
• - 2:30 PM - 2:50 PM: Tamenaga Matsuyama, Director at She Label - Tips for achieving business outcomes even with limited resources by determining the right strategies and utilizing external resources.
• - 2:50 PM - 2:55 PM: Closing remarks.

Registration

This conference is free to attend with pre-registration required. Interested participants can register via the following link: Marketing Failure Conference by AIR Design Registration Page

About AIR Design

AIR Design is a service offering comprehensive support for businesses looking to enhance their marketing campaigns utilizing AI-driven data analytics. The team comprises specialists from diverse backgrounds in web advertising, providing everything from strategic planning to creative content development, ensuring businesses maximize their conversion rates and overall success.
With over 700 successfully implemented cases since its inception, AIR Design caters to a wide variety of industries, making it versatile in addressing the unique needs of both BtoB and BtoC sectors.

About Galapagos Inc.

Founded in March 2009, Galapagos Inc. aims to drive transformation in the digital manufacturing industry, leveraging advanced technologies to support meaningful human engagements. Through services like AIR Design and mobile app development, they embody the mission to enhance human characteristics through process and technology. Headquartered in Chiyoda, Tokyo, they are committed to fostering innovation and success in the marketing realm.

For more details, visit Galapagos Inc. Corporate Website.