Anheuser-Busch Celebrates 100 Millionth Can of Emergency Water Production

Anheuser-Busch Reaches a Significant Milestone in Disaster Relief

In a remarkable demonstration of corporate responsibility, Anheuser-Busch, the American brewing giant renowned for iconic brands like Budweiser and Michelob ULTRA, has produced its 100 millionth can of emergency drinking water designed to aid communities affected by disasters. This significant achievement reflects the company's long-standing commitment to giving back and supporting local communities in their times of need.

Since 1988, Anheuser-Busch has paused its beer production to prioritize emergency water, showing that even in the competitive spirits market, compassion and community support can take precedence. The recent milestone not only underscores the company’s historical commitment but also aligns with its efforts in maintaining strong partnerships with organizations like the American Red Cross.

Long-Standing Commitment to Community Support

Anheuser-Busch’s efforts extend beyond mere numbers; they symbolize a deep-rooted commitment to disaster relief and the communities they serve. The company's central mission has been to show up for those in need, leveraging its extensive network of breweries and partners across the nation. By investing over $6 million towards enhancing its brewery in Fort Collins, Colorado, Anheuser-Busch is ensuring that it remains capable of responding promptly to any disaster scenarios, thereby strengthening its disaster relief capabilities.

Cesar Vargas, the Chief External Affairs Officer at Anheuser-Busch, stated, "Reaching 100 million cans produced is just one more way we demonstrate our constant, unwavering commitment to showing up for our neighbors when it matters most." This investment, paired with the strategic alignment of their production facilities, reinforces how Anheuser-Busch has evolved into a crucial player in national emergency responses.

Furthermore, all twelve of Anheuser-Busch’s breweries across the U.S. have taken part in this initiative at various points, ensuring a steady supply of emergency drinking water. The production in Fort Collins and Cartersville, Georgia, is proactive, allowing for immediate deployment during emergencies. The dedication illustrates a model for corporate involvement in community safety and welfare.

Partnership with American Red Cross

Anheuser-Busch's partnership with the American Red Cross has proven essential over the years, particularly as communities grapple with the impact of natural disasters. Cliff Holtz, Chief Executive Officer of the American Red Cross, articulated the value of this collaboration, noting, "This partnership has been instrumental in our joint efforts to support communities during times of need." With more than 10% of the 100 million cans directly benefiting local fire departments, the impacts of Anheuser-Busch's contributions are significant and life-saving.

As part of ongoing support, the 100 millionth can of emergency drinking water is set to leave the Fort Collins brewery for volunteer fire departments nationwide, preceding the summer months when wildfire threats peak. Through its annual campaign, the company is set to deliver 1.5 million cans of emergency drinking water to over 630 volunteer fire departments across 45 states—a move that enables local resources to be redirected towards other necessities facilitating readiness for emergencies.

Sarah Lee, Chief Executive Officer of the National Volunteer Fire Council (NVFC), emphasized the importance of this support in maintaining emergency preparedness. She remarked that these contributions not only enhance the capabilities of local responders but also enable departments to better manage their limited budgets.

Looking Ahead

As Anheuser-Busch celebrates this remarkable milestone, it continues to reinforce its core mission of fostering community welfare and safety through its production capacities and partnerships. The company's track record exemplifies how corporate giants can positively influence and support societal needs, promoting a culture of preparedness and resilience in the face of adversity. Moving forward, Anheuser-Busch is set to continue its legacy of community engagement and disaster preparedness, embodying its ethos of caring for its neighbors.

For more insights into their ongoing initiatives, visit Anheuser-Busch.