Exciting Relaunch of Hotaru no Hikari's Second Brand 'Hotahika'

Hotaru no Hikari's New Venture: Introducing 'Hotahika'

The renowned Japanese snack brand, Hotaru no Hikari, has just released its innovative second brand, 'Hotahika.' Set to hit shelves starting April 23, 2024, the revamped line will be highlighted with a fresh launch on June 12, 2024. With a strong emphasis on quality and creativity, Hotahika offers a new twist on traditional Japanese delicacies, elevating the experience of snacking into a stylish and vibrant affair.

Revolutionizing the Snack Culture

Hotaru no Hikari is famous for its unique reinterpretation of 'chinmi,' the traditional Japanese snacks that have been largely associated with a male audience. This brand aims to shatter stereotypes with eye-catching packaging and a diverse range of gourmet gifts. Hotahika presents an array of innovative products that are designed to surprise and delight both the giver and the receiver.

The new Hotahika collection is set to offer 12 distinct flavors, each drawing inspiration from its ingredients and culture to create what it calls 'Neo Chinmi.' This concept seeks to redefine snacking as an everyday indulgence, with products that are not only rich in flavor but also visually appealing. The brand's charming mascot, the god of abundance 'Kaminari-sama,' adds a whimsical touch to the lineup, encouraging consumers to explore these imaginative snacks.

A Seek for Flavor and Quality

Each Hotahika product is developed under the careful supervision of Hotaru no Hikari to ensure exceptional quality. The snacks range from smoked fish to gourmet cheese and creatively flavored nuts that are easy to carry. With names that evoke a sense of fun and adventure, the snacks are designed to be a 'treat for everyday life,' making them ideal for personal enjoyment as well as thoughtful gifts.

1. Kung Fu Hero – Smoked Horse Mackerel
- A deliciously smoked mackerel marinated in a special sauce, inspired by the skill of Kung Fu and the bounty of Kaminari-sama.

2. Goddess's Night Out – Shaved Garlic Herb Cheese
- A fluffy, light cheese enhanced with aromatic garlic and herbs, perfect for a sensory treat.

3. Serious Business – Squid Tempura with Truffle Flavoring
- A luxurious take on traditional tempura, marrying classic tastes with the elegance of truffle oil.

4. Cleopatra's Operation – Macadamia Nuts with Plum Kelp Flavoring
- A nod to the world's beauty, combining healthy macadamia nuts with a unique flavor profile.

5. Dangerous Beauty – Sansho Pepper Salami
- A spicy salami that offers a thrilling taste experience, captivating connoisseurs of savory snacks.

6. Himiko's Vacation – Kakinotane with Baked Cheese
- A delightful partnership between the classic rice cracker and baked cheese.

7. Fireball Straight – Charcoal-Coated Cashew Nuts
- A creative take on cashews, designed to catch the eye and satisfy the palate.

8. Drop Kick – Giant Corn Nuts with Plum Kelp Flavoring
- An exciting blend of flavors with a crunch that leaves a lasting impression.

9. Crustaceans (Imunida) – Yangnyeom Shrimp
- Dehydrated shrimp treated with a spicy and sweet yangnyeom flavoring.

10. Rendezvous with Earth – Mixed Nuts with Chocolate
- A fusion of nuts and chocolate that creates a delightful symphony of flavors.

11. Yellow Girl, I Love You – Dried Lemon Chips
- These tangy, sweet chips evoke nostalgic memories with every bite.

12. Girl Boss (Sukeban) – Dried Plum with Vanilla Flavoring
- A sweet yet tart treat that balances boldness with softness.

Launch Events at Shibuya Hikarie

In celebration of the re-launch, Hotahika will host an event at Shibuya Hikarie from June 12 to 18, 2024. This will be a fantastic opportunity for fans to experience the new snacks firsthand and engage with the brand community.

Global Recognition and Growth

Hotaru no Hikari has built a strong presence since opening its flagship store in Tokyo's Toranomon in November 2015, expanding to locations in Shibuya Hikarie and major department stores across Japan. The brand has also made its way into the premium offerings of JAL's international first class, showcasing its commitment to quality and modern presentation of traditional Japanese snacks.

Through this exciting rebranding, Hotaru no Hikari continues to establish itself as a leader in innovative snacking solutions, creating a new value in the world of chinmi that delights and surprises consumers everywhere.