#USA #New York #Maybelline #Beauty Campaign #Miley Cyrus

Miley Cyrus Reimagine the Maybelline Jingle

In an exciting collaboration, Maybelline New York, the leading cosmetic brand worldwide, has officially named pop music sensation Miley Cyrus as its global ambassador. The announcement comes with the release of a bold, reinterpreted version of the iconic jingle, "Maybe it’s Maybelline," breathing fresh life into a melody that has long symbolized self-expression and beauty confidence.

A Personal Connection to an Iconic Tune

Miley Cyrus shared her childhood memories of singing the jingle, expressing her excitement at having the opportunity to transform this classic piece of music into something uniquely hers. "I remember singing the Maybelline jingle as a kid, and now it is my turn to take it and make it mine — it’s powerful and personal," she stated. This partnership not only reflects her artistic journey but also emphasizes the synergy between music and makeup: both serve as forms of self-expression and creativity.

Cyrus added, "Makeup enhances performance and honesty in music; it's how I communicate my truth non-verbally." Clearly, she sees this collaboration as a natural extension of her identity, one that aligns with her belief in the transformative power of beauty products.

Celebrating Creative Expression

The campaign marks a creative endeavor that unites nostalgia with modernity. Miley’s participation reflects a new phase in her career where tradition meets innovative artistry. Sandrine Jolly, the Global Brand President of Maybelline New York, described Cyrus as a "muse of modern beauty," whose artistry resonates with both strength and sensitivity. The powerful elements she brings to the table will not only reinvent the jingle but also elevate the overall brand message.

This new era of beauty the brand is venturing into aims to empower fans to express themselves freely. As the campaign unfolds, it will debut across multiple platforms, including television, digital spaces, social media, and retail settings starting from September 2025.

What's Next for Miley and Maybelline

As part of the vibrant campaign, fans can expect Miley to spotlight key product launches from Maybelline, particularly the highly anticipated color launch and the brand's trendsetting Sky High mascara. Cyrus believes that this campaign embodies the fluidity of beauty, asserting that confidence comes in many forms. "Beauty is fluid, and that confidence can look like a million different things; you were born with it all along," she remarked.

Maybelline's Legacy and Future Focus

Maybelline has been a prominent player in the global cosmetics industry, available in over 120 countries. The brand combines cutting-edge formulas with New York's edgy style, providing innovative, affordable, and effortless cosmetics accessible to all.

Moreover, Maybelline has long been committed to social issues, launching the Brave Together initiative in 2020 to support those struggling with mental health issues globally. This long-term commitment emphasizes their core values of care, creativity, and community service.

The Power of Change

This partnership with Miley Cyrus underscores more than just a business venture; it illustrates a harmonious blend of art, music, and beauty that resonates deeply with audiences. As the world anticipates the launch of this campaign, there’s a palpable excitement in the air — a reminder that perhaps, beauty truly is in the eye of the beholder. By merging the rhythmic pulse of Miley's music with the timeless elegance of Maybelline, we are invited into a creative space where everyone is encouraged to explore their beauty potential. Welcome to the next era of beauty — maybe it's Miley, but undoubtedly, it’s a celebration of self-expression for all.

For more insights on Maybelline New York and their exciting initiatives, visit their official website at www.maybelline.com.