Hungry Howie's Achieves Franchise Growth and Innovative Menu Developments in 2024 Pizza Market

Hungry Howie's Expands and Innovates in 2024



In 2024, Hungry Howie's, known for their unique Flavored Crust Pizza®, achieved significant milestones in franchise development while rolling out exciting new menu choices. The franchise continues its successful trajectory, commemorating its leading position in the bustling pizza industry.

Strong Franchise Development


Hungry Howie's embraced substantial growth through new store openings and franchise agreements across various strategic locations. This year, they unveiled new stores in Traverse City and Monroe, Michigan, as well as Keller, Texas. Furthermore, the organization solidified its presence with four new single-store agreements in cities including Terre Haute, Indiana; McAllen, Texas; Summerville, South Carolina; and St. Clair Shores, Michigan.

The commitment to expansion was underscored by a multi-store agreement to bring three additional locations to Detroit, marking a pivotal step in Hungry Howie's future growth.

Community Engagement and Support


In line with its social responsibility initiatives, Hungry Howie's has integrated community support into its brand ethos. This is exemplified through their annual Love, Hope, Pizza campaign aimed at raising breast cancer awareness. During National Mammography Day, they hosted a significant mammography event in Detroit, partnering with SAY Detroit and the Van Elslander Cancer Center, allowing locals to receive essential screenings and full mammograms.

Menu Innovations Captivating Consumers


Hungry Howie's continues to excite the palate with the revamping of its beloved secret menu. New and creative items like the Pink Pizza and Pickle Bacon Ranch Pizza make debut appearances. The Pink Pizza, introduced during the Love, Hope, Pizza campaign, features fresh mozzarella adorned with edible pink glitter, symbolizing hope and support for those impacted by breast cancer. Importantly, half of the proceeds from Pink Pizza sales were directed towards the National Breast Cancer Foundation (NBCF).

The secret menu, first launched in August 2023, remains an attractive draw for customers, showcasing exclusive dishes available through QR codes at the restaurants and on their official website.

Limited-Time Offerings


2024 brought a variety of innovative limited-time offerings (LTOs) such as the Backyard Burger Pizza and the much-anticipated Chicken and Waffles Pizza. The latter exceeded all expectations by doubling projected sales within the first two weeks post-launch, rapidly establishing itself as the top-selling Specialty Pizza.

Industry Recognition


Hungry Howie's achievements haven’t gone unnoticed; they received prestigious accolades ranking in QSR Magazine's Best Franchise Deals, Franchise Times Top 400, and 2024 Pizza Marketplace Top 100. Furthermore, the brand was honored with the Innovator of the Year Award during Franchise Update Media's Franchise Innovation Awards, in recognition of its swift secret menu rollout.

A Legacy of Flavor


Starting from humble beginnings as a 1,000-square-foot hamburger shop in Taylor, Michigan, Hungry Howie’s has transformed into a widely recognized pizza franchise. Now with 511 locations across 21 states, the restaurant specializes in providing ten complimentary Flavored Crust® options, including Butter, Asiago Cheese, Cajun, and Garlic Herb.

As the pizza brand actively seeks qualified franchisees to further expand their footprint, they continue to prioritize community engagement and product quality, drawing customers in with their promise of flavor and variety.

For anyone interested in learning more about Hungry Howie's or considering partnership opportunities, further insights can be found on their website and across their social media platforms. With a commitment to combining community support with delicious pizza, Hungry Howie's is clearly carving out its path in the competitive pizza industry.

Learn More: Visit HungryHowies.com for franchise inquiries, menu details, and community initiatives.

Topics Consumer Products & Retail)

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