SATO KEBAB Hosts Unique Kebab Challenge to Reduce Food Waste

SATO KEBAB Hosts 'One Coin Kebab Challenge'

Located just three minutes on foot from Suidobashi Station in Tokyo's Chiyoda Ward, SATO KEBAB is setting the stage for a unique culinary experience on December 19 and 20, 2025. The restaurant invites food enthusiasts to partake in its "One Coin Kebab Challenge," offering an exciting opportunity to fill a kebab with as many ingredients as desired for just 500 yen.

This event is designed to promote SATO KEBAB's signature menu item, the "European-style kebab," and aims to reduce food waste by utilizing ingredients that might otherwise go to waste, such as off-spec bread and leftover meat from trial runs. This initiative not only highlights the deliciousness of SATO KEBAB's offerings but also underscores the importance of sustainability in the restaurant industry.

Event Details

- Event Name: One Coin Kebab Challenge
- Date: December 19-20, 2025
- Time: 12:00 PM - 3:00 PM (or until ingredients run out)
- Location: SATO KEBAB, 2-11-12 Kanda Misakicho, Chiyoda Ward, Tokyo (ENZIN Suidobashi Bldg 1F)
- Fee: 500 yen (tax included, cash only)
- Format: Customers can fill their kebabs with as many ingredients as they like
- Note: Takeout only; dine-in area is not available; mobile ordering is suspended during the event.

Participation Conditions

To take part in this exciting challenge, participants must:

- Post a review on Google Maps
- Add SATO KEBAB on the official LINE account

Please note that conditions may be subject to change at the restaurant's discretion.

Background: Balancing 'New Kebab Culture' and Food Waste Reduction

SATO KEBAB aims to introduce "New Kebab Culture" to Japan. Opened in November 2025, the restaurant updates the beloved European kebab to suit the Japanese palate. Featuring specially developed bread, three types of handmade sauces, and a generous amount of fresh vegetables, SATO KEBAB strives to offer a unique dining experience characterized by satisfying flavors, health-conscious ingredients, and visually appealing presentations.

The upcoming event not only makes this "new kebab experience" more accessible but also tackles significant social issues like food waste in the food service industry. By creatively repurposing irregular bread and leftover meat from development cooking, SATO KEBAB emphasizes its commitment to both flavor and sustainability. This initiative sets the restaurant apart as both a delicious dining destination and a proactive player in addressing the critical problem of food waste.