#Japan #Tokyo #NOBLE #Rita #SELLICHI

Discover the Tranquility of NOBLE's Third Pop-Up Store

NOBLE, a renowned fashion brand operated by Baycrew’s, is excited to announce its third limited-time pop-up store at Toranomon Hills' SELECT by BAYCREW’S, running from August 7 to August 16, 2026. Nestled in the heart of Tokyo, this special event promises a unique shopping experience centered around the theme of “Quiet Ease.”
The concept invites visitors to step away from the hustle and bustle of the urban landscape, providing a serene space filled with relaxation and comfort.

Exclusive Offerings at the Pop-Up

One of the main highlights of this pop-up is the exclusive items that can only be found at SELECT by BAYCREW’S. The popular original project “SELLICHI”, spearheaded by NOBLE's talented staff, makes a comeback after nearly two years. This time, the collection features modern designs that blend street style with sophistication.

In addition to SELLICHI, NOBLE is collaborating with the much-loved brand RITA, renowned for its high-quality materials and stylish cuts, leading to unique co-branded pieces anticipated by fashion enthusiasts.

Shoppers can also explore a curated selection of accessories from popular brands such as SCRUNCHIE IS BACK and NICENICE MOMENT, available only during this pop-up. This limited-time offer is an opportunity to experience something truly special and distinctive in the world of Tokyo fashion.

Event Details and Highlights

• - Dates: August 7 (Friday) - August 16 (Sunday), 2026
• - Location: SELECT by BAYCREW’S, Toranomon Hills, Tokyo
• - Address: 2-6-3 Toranomon, Minato City, Tokyo 105-0001, Japan

Exclusive items include:

• - “SELLICHI” collection by NOBLE Staff Lina and Ayano
• - RITA x SELLICHI items, like a scarf-detailed dress and sheer hoodie tops, designed with elegance and comfort in mind.
• - Limited styles from NICENICE MOMENT and SCRUNCHIE IS BACK.

Pricing for featured items includes:

• - RITA x SELLICHI Scarf Dress: ¥28,600 (tax included)
• - RITA x SELLICHI Sheer Hoodie Top: ¥22,000 (tax included)
• - SELLICHI 3G Kata Aze Vest: ¥18,700 (tax included)

Special Promotion

To enhance your shopping experience, a special gift awaits! Customers spending ¥33,000 or more (tax included) will receive an exclusive novelty set, which includes a SELLICHI original tote bag and charm—only available while supplies last!

Live Instagram Coverage

For those unable to visit in person, NOBLE will provide a glimpse of the pop-up store through a live Instagram session showcasing the atmosphere and highlights directly from the store. Tune in on August 7 (Friday) at 10 AM for an insider's look at what’s in store!

A Call to Fashion Enthusiasts

The atmosphere at SELECT by BAYCREW’S during this pop-up is curated by NOBLE staff members Lina and Ayano, who will be on-site to assist guests. Enjoy the curated selections in a cozy and inviting environment created just for this event.
The NOBLE pop-up store presents a wonderful opportunity for fashion lovers to experience exclusive collections and enjoy a moment of tranquility amidst the vibrant city.
Don't miss out—mark your calendars and visit us at Toranomon Hills!

Company Overview

Baycrew's Co., Ltd.
Founded: July 22, 1977
Represented by: Yoshitaka Kubota, Chairman; Masataka Furumine, CEO
Head Office: 1-23-21 Shibuya, Shibuya-ku, Tokyo
Business: Planning, manufacturing, and sales of total fashion including women's and men's apparel, operation of restaurants, and management of online retail and furniture sales.

For more information, visit the official website: Baycrew's