Nayax Partners with DGFT to Accelerate Cashless Solutions in Japan

Nayax and DGFT Join Forces for Cashless Payment Solutions in Japan

Nayax Ltd., a global provider of cashless payment and IoT solutions based in Tel Aviv, has recently announced its partnership with DG Financial Technology (DGFT) to enhance automated service machines in Japan with cashless payment capabilities. This collaboration introduces the common QR code payment solution known as "Cloud Pay," allowing businesses that implement Nayax’s VPOS series terminals to process payments through several popular platforms, including PayPay, Rakuten Pay, d払い®, au PAY, Merpay, Alipay+, and J-Coin Pay.

This strategic move stands to significantly foster the adoption of cashless communication throughout Japan's unmanned payment environments. Customers will have more payment options available to them, making transactions more convenient and efficient. This integration is particularly vital as the country continues to embrace cashless technologies, with Nayax identifying a robust growth opportunity in the automated service sector.

Features of the Partnership

Supported Devices

Nayax's cashless terminals, including:

- VPOS Touch
- VPOS Media
- NOVA Market

Accepted Payment Methods

- Credit Cards
- Electronic Money
- QR Codes
- Employee Cards
- House Prepaid
- WalletApps

Connectivity Standards

- JVMA
- MDB
- Pulse
- Windows
- Android
- iOS
- WebAPI

In addition to the QR code payment integration, Nayax plans to launch its next-generation all-in-one terminal, the VPOS Media 4, in early 2026. This advanced terminal will include AI showcases, EV chargers, and petrol station compatibility, with functionalities like pre-authorization and automatic payment type authentication. This initiative aims to extend beyond simple payment processing, aligning profitability with heightened customer engagement.

Upcoming Events

Customers eager to experience the Cloud Pay-enabled VPOS Touch and the upcoming VPOS Media 4 can attend these exhibitions:

- Event Name: 4th Store & EC DXPO Tokyo '25 Summer]
- Date: August 21-22, 2025
- Location: Tokyo Big Sight, West Halls 1 & 2, Booth 4-30
- Details: [DXPO

Insights from Leadership

Yair Nechmad, CEO of Nayax Ltd., expressed his excitement regarding this development, stating, "Japan is rapidly progressing toward cashless solutions, yet there remains substantial growth potential in the automated service machine market. The integration of Cloud Pay is a testament to our global payment technology combined with the local partnership of DGFT. We aim to facilitate a seamless cashless environment for numerous businesses, enhancing consumer convenience and supporting sustainable revenue models."

Shino Hiroshi, President of DGFT, shared, "DGFT provides crucial social infrastructure through payment solutions. Many automated service machines in Japan are still transitioning to cashless systems, presenting a significant market opportunity. With Nayax's acceleration in the Japanese market, we aspire to broaden our collaboration, contributing to the growth of businesses and providing consumers with a more convenient and secure payment landscape."

About DG Financial Technology (DGFT)

DGFT, based in Shibuya, Tokyo, is a major player in Japan's payment solution landscape. They have developed a comprehensive group strategy known as "DG FinTech Shift," aiming to integrate payment processing, data, and technology across over 1 million touchpoints nationwide. In addition to credit card and QR code systems, DGFT partners with the Digital Garage group to provide various marketing tools and fraud detection solutions, actively contributing to a sustainable society.

- Website: DGFT

Overview of Nayax

Founded in 2005, Nayax is recognized as a global provider of cashless payment and IoT solutions. The company started by offering services for unattended vending machines and has since expanded to serve various industries. It is dedicated to enhancing revenue growth and operational efficiency for merchants across the globe. Nayax provides a localized, integrated solution that combines cashless payments, management tools, and loyalty marketing capabilities, ensuring seamless commercial transactions anytime, anywhere. As of March 31, 2025, Nayax operates in 11 locations worldwide with around 1,100 employees and partnerships with over 80 payment processors.