Ureru Net Advertising Group Expands into Daily Necessities Advertising Market

Expanding Business Horizons

Ureru Net Advertising Group Inc., based in Fukuoka, Japan, has recently announced an impressive surge in its advertising support services for daily necessities. Its subsidiary, Ureru Net Advertising Inc., is on track to achieve a fivefold increase in monthly operational volume by August 2025 when compared to March figures. This growth indicates a robust expansion into a lucrative sector that was previously not the primary focus of the company.

Broader Expansion Strategy

Historically, Ureru has concentrated on health food and cosmetics, which have accounted for more than 85% of their total business. However, the potential that lies within the direct-to-consumer (D2C) online sales and advertising space is vast. Given the increasing market size and growth potential in the daily necessities sector, Ureru's efforts have begun to yield significant results in diverse product categories. Popular items like watches, razors, and facial beautifiers have leveraged Ureru's unique advertising strategies and rapid PDCA (Plan-Do-Check-Act) cycles for effective campaign results, successfully diversifying their advertising support portfolio.

The unexplored genre of daily necessities presents vast opportunities for further growth, prompting the company to consider expanding into entirely new industries, such as insurance, human resources, real estate, and finance.

Maximizing Advertising Effectiveness

The expansion into this new category is fueled by Ureru's strengths in optimization through landing page (LP) utilization, alongside strategic designs that enhance operation on websites and e-commerce platforms. Moreover, the integration of AI in creative production and quick PDCA cycles has been instrumental in identifying successful advertising patterns. By optimizing advertising delivery during product campaigns and sales, the company maintains high investment efficiency (CPA and ROAS) while scaling operations effectively.

Future Outlook: Strengthening Support in Food Products

While Ureru has excelled in supporting cosmetic and health food products, the company plans to enhance its advertising support across other product categories. Adding social media advertising, search ads, and demand-side platform (DSP) advertising will bolster their comprehensive marketing framework.

By leveraging the flexibility of performance-based models and integrating knowledge from operational advertising with AI technologies, Ureru aims to simultaneously scale D2C brands and strengthen its revenue base through holistic channel optimization.

The company is committed to enhancing competitive advantages in the marketing support domain while establishing a replicable growth model to improve long-term corporate value and maximize shareholder value.

For more information, contact:
Ureru Net Advertising Group Inc.
CFO: Sohei Uekihara
Email: [email protected]
Tel: 092-834-5520