#Japan #Tokyo #Lotte #Matcha #Chocolate Pie

Lotte Unveils Matcha Chocolate Pie Party Pack

On September 16, 2025, Lotte will launch a special edition of its beloved chocolate pie, the "Chocolate Pie Party Pack: Master's Exquisite Matcha." This delightful treat, crafted with the expertise of a national champion tea master, promises a rich and indulgent matcha flavor that will surely elevate moments of happiness and make for the perfect souvenir for visitors in Japan.

The Party Pack contains nine pieces, offering a luxurious experience designed for those who seek to enjoy a break from their daily routine. The cream inside is made with high-quality Uji matcha, sandwiched between two moist cake layers and enveloped in a smooth chocolate coating. The result is a perfect balance of fragrant matcha aroma, umami richness, gentle bitterness, and sweetness, making it a unique addition to Lotte's lineup of chocolate pies.

An Indulgent and Japanese Experience

Lotte's choice to collaborate with a tea master sets this product apart, as it acknowledges the growing popularity of matcha among both locals and tourists. The attention to detail in the packaging design reflects the premium quality and visual appeal, showcasing attributes that resonate with matcha enthusiasts.

According to a company representative, the Chocolate Pie has garnered popularity for its chocolate flavor and cake-like texture, and the introduction of matcha into the assortment offers a taste cherished by many, especially foreigners visiting Japan. The expert’s input ensures that the pie not only represents a treat but encapsulates a taste of Japanese tradition and culture, giving both residents and travelers a taste of authentic Japanese flavor.

Additional Releases: Sweet and Bitter Variants

In addition to the Party Pack, Lotte will also release two individual chocolate pies on September 23, 2025. The "Chocolate Pie: Creamy Sweet Caramel Butter" and "Chocolate Pie: Robust Dark Cocoa" are designed to cater to different moods, allowing consumers to choose between sweet indulgence and a bittersweet refreshment.

The creamy caramel butter pie features a milky cake filled with decadent caramel cream, providing a mellow sweetness that fits perfectly during a relaxing break. Conversely, the dark cocoa pie packs a bolder punch with a chocolate cake filled with rich cocoa cream, great for moments that demand a refreshing restart. Each pie will also feature varied packaging designs, providing a sense of personalized experience.

Discover Unique Pairings

The innovative approach taken by Lotte indicates a thoughtful response to consumer feedback, revealing that many enjoy experiencing chocolate pies during times of relaxation or transition. With two distinct flavors aimed at helping consumers switch up their feelings — a sweet treat for calming moments and a bitter option for those needing to reset their mindset — Lotte continues to evolve its offerings.

As part of the brand's new initiative, the packaging will showcase seven distinct designs for each flavor, further encouraging individuals to engage with their selection process based on their mood. This aspect plays into the brand's connection with customers, allowing for a moment of choice that can brighten someone's day.

Overall, the Chocolate Pie Party Pack and accompanying individual releases reflect Lotte's commitment to quality, creativity, and consumer satisfaction. With such a diverse and appealing product line, chocolate pie enthusiasts can look forward to both unique flavors and beautiful packaging that enhance their snacking experience.

For more information, visit Lotte’s official website.