TOUS les JOURS Launches Exciting Campaign as Official Bakery Café for BTS THE CITY ARIRANG NEW YORK

TOUS les JOURS and BTS: A Delicious Collaboration

The renowned bakery café, TOUS les JOURS, has officially partnered as the bakery sponsor for the eagerly anticipated event, BTS THE CITY ARIRANG NEW YORK, running from July 24 to August 9, 2026. Known for its artisanal breads and pastries inspired by Korean traditions, TOUS les JOURS is set to transform four of its New York-area cafés into vibrant hubs for BTS fans.

Celebrating BTS's Legacy

This collaboration is not just about the delicious food. TOUS les JOURS aims to create an immersive experience for fans. During this two-week celebration, participating bakery cafés will showcase limited-time menu items, including the exclusive BTS THE CITY ARIRANG Cake, and merchandise that resonates with the spirit of the event. The transformation of TOUS les JOURS locations into fan destinations includes thematic decors, attractive photo opportunities, and dedicated interactive events designed to engage BTS's passionate fanbase.

Special Menu and Exclusive Merchandise

The event kicks off with a special menu featuring the BTS THE CITY ARIRANG Cake, designed to capture the essence of the celebration. Among other notable offerings, fans can enjoy fan-favorite bakery items such as Caramel Apple Pie, Red Bean Bread, and the Iced Ube Latte, combining traditional Korean flavors and innovative culinary techniques. Additionally, exclusive merchandise—ranging from promotional stickers to collectible items—will be available at select cafés, enhancing the overall celebratory experience for visitors.

Pop-Up Events and the Weverse Stamp Rally

As part of the celebration, TOUS les JOURS is thrilled to announce four pop-up events planned throughout the duration of the campaign. These engaging events will feature complimentary samples, giveaways, and special gifts designed for participants. One highlight is the Weverse Stamp Rally occurring at the Madison Square Park bakery café, where fans can scan QR codes to collect digital rewards and enjoy unique interactions with fellow BTS enthusiasts.

ARMY 'MADANG' Experience

The excitement doesn’t end at the bakeries. TOUS les JOURS will also host a significant event at the Korean Cultural Center in New York, known as ARMY 'MADANG', from August 1 to August 3. This immersive experience invites fans to indulge in signature Korean bakery items and participate in interactive activities. Guests will also have opportunities to win exclusive gifts, adding to the celebratory atmosphere.

A Commitment to Korean Culture

Max Gallegos, Chief Marketing Officer of TOUS les JOURS, emphasized, "'BTS THE CITY ARIRANG' perfectly embodies our identity as a Korean bakery café brand. Integrating Korean culture into our offerings isn't a fleeting trend; it's our core. Our intention is to foster connections among BTS fans through delightful culinary experiences that capture the heart of Korean hospitality."

Concluding Thoughts

Through this partnership with BTS THE CITY ARIRANG NEW YORK, TOUS les JOURS showcases its dedication to delivering memorable experiences intertwined with the rich flavors and traditions of Korean culture. This unique opportunity not only highlights the brand's passion for exceptional quality but also reinforces its position as a beloved destination within the flourishing global bakery café scene.

For more exciting updates and specifics on this collaboration, fans are encouraged to visit TOUS les JOURS' official website or follow them on social media @touslesjoursusa.

Immerse yourself in the world of TOUS les JOURS and celebrate with fellow BTS fans in an unforgettable culinary journey. Don’t miss this chance to experience the magic of BTS and the delightful offerings of TOUS les JOURS in the heart of New York City.