Purina Dog Chow Celebrates 100 Years with Macy's Thanksgiving Day Parade Float
Purina Dog Chow, a renowned name in pet food, is making a grand statement at the upcoming Macy's Thanksgiving Day Parade as it celebrates its 100th anniversary. This year, the iconic event marks a significant milestone, and Dog Chow is excited to join the festivities with a new float, named 'Salute to Service Dogs.' This float serves a dual purpose: it commemorates the company's century-long commitment to transforming how we perceive dogs—from mere working animals to beloved family members—and it also honors the invaluable contributions of service dogs, particularly in their support of military veterans.
The float will be a vibrant centerpiece, filled with life-sized dog sculptures and larger-than-life puppets, showcasing a heartwarming scene of a service dog graduation celebration. This imagery encapsulates the joy and relief that comes when a PTSD service dog is paired with a veteran, emphasizing the powerful bond that develops through this life-saving relationship. The visual celebration will not only highlight Dog Chow's 100-year heritage but also reiterate the brand's ongoing commitment to supporting veterans through its Service Dog Salute initiative.
Thanksgiving morning will feature appearances by real-life service dog Arkum and his partner, Navy veteran Andy Canning, who were matched through the Got Your Six Support Dogs organization. "A century-long journey of building connections between people and dogs deserves to be celebrated on a grand stage, and there is no better venue than the Macy's Thanksgiving Day Parade," stated Brent Gleckler, Chief Marketing Officer at Purina. He further added that the celebration will underscore the ways in which service dogs transform lives, offering companionship, comfort, and immense joy.
Dog Chow's involvement with the parade isn’t just a flash in the pan; the brand’s history with the event dates back to its first participation in 1983. This year’s appearance marks a significant contribution to Macy's storied tradition, which has been an integral part of American holiday customs for generations. Jordan Dabby, a producer of the Macy's Thanksgiving Day Parade, expressed his excitement about having Dog Chow onboard as a partner for this year’s centennial march. He stated, "The Parade has always been a beloved occasion for families, and we’re thrilled to include Dog Chow in this special celebration. Their float honors the extraordinary service dogs that provide support to veterans and their families every day."
To extend the celebration beyond the streets of New York City, Dog Chow is inviting dog owners across the nation to share photos and videos showcasing how their pets are cherished family members. For every eligible post uploaded using the hashtag #DogChowThanksgiving and tagging @dogchow from October 26 through Thanksgiving Day, the company will donate $1—up to a total of $30,000—to various organizations dedicated to supporting service dog initiatives.
Tune in to NBC on Thursday, November 26, starting at 8:30 a.m. to catch the 100th Macy's Thanksgiving Day Parade, featuring the highlight of Dog Chow's Salute to Service Dogs float. To learn more about Dog Chow's century-long journey and its milestones, visit www.dogchow.com. With deep-rooted values in enhancing the lives of dogs and their owners, Purina continues to serve as a trusted partner in pet nutrition and well-being. Founded over a century ago, the commitment to quality feeds millions of dogs and their loving families yearly, bolstered by a team of scientifically trained professionals devoted to fostering healthier lives for pets. In the past five years alone, Purina has invested over $150 million towards community initiatives that unite people with their pets and care for the environment—a testament to its enduring legacy in pet care.
The float will be a vibrant centerpiece, filled with life-sized dog sculptures and larger-than-life puppets, showcasing a heartwarming scene of a service dog graduation celebration. This imagery encapsulates the joy and relief that comes when a PTSD service dog is paired with a veteran, emphasizing the powerful bond that develops through this life-saving relationship. The visual celebration will not only highlight Dog Chow's 100-year heritage but also reiterate the brand's ongoing commitment to supporting veterans through its Service Dog Salute initiative.
Thanksgiving morning will feature appearances by real-life service dog Arkum and his partner, Navy veteran Andy Canning, who were matched through the Got Your Six Support Dogs organization. "A century-long journey of building connections between people and dogs deserves to be celebrated on a grand stage, and there is no better venue than the Macy's Thanksgiving Day Parade," stated Brent Gleckler, Chief Marketing Officer at Purina. He further added that the celebration will underscore the ways in which service dogs transform lives, offering companionship, comfort, and immense joy.
Dog Chow's involvement with the parade isn’t just a flash in the pan; the brand’s history with the event dates back to its first participation in 1983. This year’s appearance marks a significant contribution to Macy's storied tradition, which has been an integral part of American holiday customs for generations. Jordan Dabby, a producer of the Macy's Thanksgiving Day Parade, expressed his excitement about having Dog Chow onboard as a partner for this year’s centennial march. He stated, "The Parade has always been a beloved occasion for families, and we’re thrilled to include Dog Chow in this special celebration. Their float honors the extraordinary service dogs that provide support to veterans and their families every day."
To extend the celebration beyond the streets of New York City, Dog Chow is inviting dog owners across the nation to share photos and videos showcasing how their pets are cherished family members. For every eligible post uploaded using the hashtag #DogChowThanksgiving and tagging @dogchow from October 26 through Thanksgiving Day, the company will donate $1—up to a total of $30,000—to various organizations dedicated to supporting service dog initiatives.
Tune in to NBC on Thursday, November 26, starting at 8:30 a.m. to catch the 100th Macy's Thanksgiving Day Parade, featuring the highlight of Dog Chow's Salute to Service Dogs float. To learn more about Dog Chow's century-long journey and its milestones, visit www.dogchow.com. With deep-rooted values in enhancing the lives of dogs and their owners, Purina continues to serve as a trusted partner in pet nutrition and well-being. Founded over a century ago, the commitment to quality feeds millions of dogs and their loving families yearly, bolstered by a team of scientifically trained professionals devoted to fostering healthier lives for pets. In the past five years alone, Purina has invested over $150 million towards community initiatives that unite people with their pets and care for the environment—a testament to its enduring legacy in pet care.
Topics Consumer Products & Retail）
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