Pacsun’s Exciting Super Brand Day on TikTok Shop Promises Livestream Events and Fresh Styles

Pacsun's Super Brand Day on TikTok Shop

Pacsun is set to launch its Super Brand Day on TikTok Shop, scheduled from July 24 to July 30, 2025. This week-long shopping extravaganza will showcase a vibrant assortment of new fall styles, creator appearances, and an engaging livestream shopping experience. With discounts reaching up to 50%, shoppers can expect great deals on popular items like denim, hoodies, and other wardrobe essentials during this event.

The excitement kicks off on July 24 with a special creator event at Pacsun's flagship store in Soho, NYC. This in-person event will feature prominent TikTok creators who will engage with fans and share their favorite picks from the latest collections. The store will be revamped for this event to create an immersive shopping environment.

From July 25 to July 30, Pacsun will host daily livestream shopping sessions from its Downtown Los Angeles flagship store. Each session will feature rotating hourly deals, exclusive product drops, and live commentary from top creators who will provide personalized styling tips and recommendations to viewers. Notably, one of the livestreams is planned to run continuously for 24 hours, allowing fans to shop around the clock while enjoying ongoing presentations and special promotions.

In addition to showcasing popular items, Pacsun will also unveil 15 to 25 new styles tailored for back-to-school and the fall season. This includes fashionable pieces such as denim, fleece, and skirts, alongside the much-anticipated return of bestsellers that have been unavailable since the previous holiday season. Highlights include the viral hoodie set and new designs inspired by the success of the Casey Astrid Low Rise Baggy.

Brieane Olson, the CEO of Pacsun, emphasizes the importance of TikTok Shop as more than just a sales platform. “Discovering new brands and products on TikTok represents a new era of shopping for the younger generation. At Pacsun, we view TikTok Shop as a cultural hub where storytelling, community building, and commerce intertwine. Super Brand Day is our opportunity to fully embrace this dynamic environment by creating an authentic shopping experience with engaging content and live interactions,” she stated.

This initiative positions Pacsun at the forefront of retail innovation, merging creator-driven commerce with cultural moments both online and offline. Customers are encouraged to follow @Pacsun on social media for links to livestreams, creator updates, and the latest happenings connecting the community through fashion and shopping.

As Pacsun continues to lead the way in retail, consumers can look forward to a unique and engaging shopping experience that leverages the power of social media and the influence of popular creators in the fashion world. Prepare for a week of excitement, style, and community during Pacsun's highly anticipated Super Brand Day on TikTok Shop!