#USA #Clifton #Uncharted #The Paper Store #Clifton NJ

The Paper Store Rebrands to Uncharted in Clifton, NJ

The retail landscape in Clifton, New Jersey is about to experience a transformation as The Paper Store unveils its first Uncharted location. As part of an innovative brand approach, this shift marks an exciting evolution for the beloved North East retailer, promising to deliver a vibrant and immersive shopping experience.

Uncharted is more than just a new name; it represents a shift towards experiential retail where shoppers can rediscover the joys of shopping beyond mere transactions. Spanning nearly 9,000 square feet, the new Uncharted store will be situated at 110 Kingsland Rd, nestled among popular shopping spots like Barnes & Noble. The store is set to become a community hub, designed to make each visit a joyful escape for customers.

A Blend of Tradition and Innovation

While embracing a fresh identity, Uncharted pays homage to the core values that have made The Paper Store a cherished spot for over six decades. The dedication to joyful discovery and quality products will remain central to Uncharted's mission. The transition aims not only to enhance the shopping experience but also to foster deeper connections with customers, existing and new alike.

Tom Anderson, CEO of TPS Group Holdings, articulates the excitement surrounding this rebirth. He emphasizes that this new store would evolve retail for the Clifton community. The goal is to provide creative and customized shopping experiences, allowing customers to personalize their interactions with brands they love or explore new ones.

Experience and Excitement Await

The Uncharted store is set to feature a variety of innovative elements that encourage engagement. From a Pick Mix candy cart showcasing popular Swedish BUBS candy to an engraving machine for personalizing water bottles, shoppers will find many unique features to enhance their experience. Additionally, there will be an ear piercing service and a charm bracelet customization bar for those looking to add a personal touch to their accessories.

With an array of well-curated brands such as Owala, Jellycat, and Marin, Uncharted promises a brand-forward selection that spans categories including fashion, jewelry, home décor, spa, beauty, and trending toys. The store will also include exclusive lines of fashion apparel and denim, meeting the diverse preferences of shoppers.

Grand Opening Festivities

To celebrate its grand opening, Uncharted will host a two-day event on October 18th and 19th. The first 100 guests aged 18 and over will receive mystery gift cards valued up to $20. Moreover, attendees will have the chance to enter a raffle for a $200 gift card, creating anticipatory excitement around their visit.

Additionally, the store will host embroidery events on November 8th and December 12th, where customers can buy and personalize items like bags, hats, and stuffed animals, further enhancing the custom experience that Uncharted aims to provide.

Shopping Beyond Borders

For those unable to visit the Clifton location, Uncharted offers an online shopping platform at www.uncharted.com, allowing shoppers beyond the North East and Chicago areas to explore its offerings seamlessly.

Uncharted seeks to redefine the shopping experience where exploration and joy meet, with a special emphasis on creating memorable moments. As they look to build on The Paper Store's strong legacy, this vibrant new venture promises to invite consumers to step beyond the ordinary and embrace the thrill of discovery in retail.