#Japan #Shizuoka #Yoshu Group #Iwashita Foods #New Ginger Day

Celebrate November 11: New Ginger Day

On November 11th, Japan marks 'New Ginger Day', a special occasion established by Iwashita Foods Co., Ltd. to promote their signature product, 'Iwashita's New Ginger'. This year, the Yoshu Group, a leading meal kit delivery service provider based in Shizuoka, has teamed up with Iwashita Foods to unveil an exciting collaboration menu featuring the beloved 'Iwashita's New Ginger®'. The highlight of this partnership is the delightful 'Rolled Cabbage with Iwashita's New Ginger', set to be launched on the same day.

The Collaborative Dish: Rolled Cabbage with New Ginger

The new dish incorporates Iwashita's fresh and zesty ginger into the meat filling of rolled cabbage, delivering a mouthwatering flavor that balances juicy meat with a refreshing kick. This creation is not only a feast for the taste buds but also a cozy comfort food that warms the heart as we step into the chilly winter months. Customers can find this unique item featured in the menu book 'Smile & Table' released on November 10, available for delivery starting on November 11.

About Iwashita's New Ginger®

'Iwashita's New Ginger®' is distinguished by its mild spiciness, refreshing aroma, and crisp texture, making it a standout in the world of pickled ginger. Cultivated using a unique farming method, this ginger is longer, juicier, and boasts an appealing flavor profile that is distinctly different from traditional varieties. It's versatile in its use—sliced diagonally for consumption, eaten whole as a snack, or finely chopped for cooking. Be it a companion for rice or a perfect addition to cocktails, Iwashita's New Ginger works wonders in the kitchen.

The Journey to Collaboration

The collaboration was inspired by the developer's personal admiration for 'Iwashita's New Ginger', alongside observing the abundance of creative recipes featuring the ginger on social media. It prompted discussions with Iwashita Foods and their manufacturing team to conceptualize a comfort dish that evokes warmth. Through numerous trials to minimize the ginger's spiciness while allowing its flavor to shine, they perfected the rolled cabbage dish, ensuring that the cabbage is tender and easy to eat.

Significance of November 11

The date November 11 was chosen for 'New Ginger Day' to celebrate the unique shape of Iwashita's ginger, which resembles the numeral one. The initiative started in 2017 reflects the desire to warm people's bodies and spirits during the cold season with delicious and easily accessible dishes featuring the ginger.

Campaign Highlights

To further celebrate this collaboration, Yoshu will host a giveaway on its official Instagram and X accounts. The campaign runs from October 29 until November 11 at 23:59, where ten lucky winners will receive a luxurious set featuring both Yoshu's selected meals and Iwashita's ginger products.

Campaign Details

• - Prize Include: A variety of delectable food items, including special soba noodles, miso-simmered mackerel, and unique Iwashita's ginger products.
• - How to Enter: Follow the official Yoshu and Iwashita accounts, like the campaign post, and repost it on X.

Yoshu's Legacy in Meal Kits

For nearly 50 years, Yoshu Group has been a pioneer in the meal kit delivery industry, continuously adapting their menu offerings to cater to Japan's evolving lifestyles. Recognized with numerous awards for their innovation and environmental consciousness, Yoshu remains committed to delivering safe, tasty, and enjoyable meal experiences. Their recognition spans from being awarded the 'Minister of the Environment Award' in 2018 for eco-friendly initiatives to winning accolades such as the 'Mother's Selection Award 2023'.

As November 11 approaches, let's celebrate the joyful warmth of home-cooked meals and the delightful flavors brought to life through Yoshu's collaboration with Iwashita Foods. Don't miss this opportunity to create beautiful dining memories while embracing the spirit of 'New Ginger Day'.

Conclusion

With this collaboration, Yoshu Group aims to enrich the Japanese dining experience by providing innovative and heart-warming meal options—a lovely way to feel connected through food and celebrate the flavors of the season.