#Japan #Tokyo #Tokyo Station #igusa #Hagihara

Reviving Tradition: Igusa Market at Tokyo Station

In a world where modern lifestyles often overshadow traditional crafts, Hagihara Co., Ltd. is on a mission to bring back the essence of igusa, a versatile and fragrant grass integral to Japanese culture. From April 23 to April 26, 2026, the company will host the 'Connect, Igusa. Future Project Igusa Marche' at the bustling Tokyo Station, inviting participants to celebrate and experience the beauty of igusa firsthand.

Background of the Event

Founded in 1892 and headquartered in Kurashiki, Okayama Prefecture, Hagihara has always embraced change. CEO Hidetaka Hagihara leads the company into a future that honors the past while adapting to contemporary needs. Despite a decline in opportunities to connect with igusa, Hagihara believes in its lasting value and authenticity. Since 2019, the company has launched initiatives like 'Connect, Igusa. Future Project,' which began with workshops in Nihonbashi and Toyosu, leading to the upcoming market that aims to reach a broader audience.

Highlights of the Igusa Marche

• - Curated Igusa Products: The market will feature a selection of carefully chosen items that blend traditional Japanese design with modern lifestyles. From home decor to unique accessories, visitors will find igusa products that enrich daily life.

• - A Multi-Sensory Experience: Attendees can immerse themselves in a 20-tatami-mat space filled with the soothing scent of igusa. Various displays will educate participants about the grass's functionality and rich history, allowing them to appreciate its significance in Japanese culture.

• - Exclusive Visitor Perks: The first 500 attendees will receive specially made coasters as a souvenir, adding an element of excitement and reward for those who visit the event.

Event Details

• - Event Name: Connect, Igusa. Future Project Igusa Marche
• - Date: April 23 (Thursday) - April 26 (Sunday), 2026
• - Hours: 10:00 AM - 6:00 PM (Opening day starts at 12:00 PM)
• - Location: In front of Starbucks, Gransta Yaesu B1F, Tokyo Station
• - Organizer: Hagihara Co., Ltd.
• - Stay Updated: Follow the official Gransta Tokyo Station Twitter account (@gransta_jp) for real-time updates and news about the event.

About Hagihara Co., Ltd.

Hagihara began as a manufacturer and exporter of igusa products, evolving into a company that offers diverse interior products. They have recently emphasized strengthening their value chain that connects cultivation directly to consumers. One of their initiatives includes harvesting experiences at their own igusa farm, 'YAIGUSA BASE,' located in Yaizu, Shizuoka Prefecture.

For more information about Hagihara Co., Ltd., visit their official website: https://e-hagihara.co.jp.

By attending the 'Connect, Igusa. Future Project Igusa Marche,' you are not just participating in an exhibition; you are joining a cultural revival that embraces both the past and future of Japanese craftsmanship.