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Amazon's Ring Unveils Innovative 'Familiar Face Recognition' Feature

On April 8, 2023, Amazon announced the rollout of an exciting new feature from its home security brand, Ring: 'Familiar Face Recognition.' This cutting-edge enhancement is available to customers in Japan who own Ring devices equipped with 4K or 2K cameras, or select HD devices, and are subscribed to the Ring Home Premium plan.

What is 'Familiar Face Recognition'?

This innovative feature allows users to receive personalized notifications regarding who is at their door. Instead of the standard alert stating that a person has been detected at the entrance, users will be informed with notifications like, "Mom has been detected at the door." This opt-in feature is designed to help homeowners quickly identify frequent visitors, such as family members, friends, or delivery personnel, even when they are away from home.

Enhancing Daily Life

The entrance of a home is a bustling area, and individuals often struggle to keep track of who is coming and going when they are occupied or away. The 'Familiar Face Recognition' feature aims to alleviate this issue by enabling seamless monitoring of regular visitors. Once activated, it personalizes detection notifications, allowing users to turn off alerts for their own comings and goings while continuing to receive updates about family arrivals. This functionality means parents can instantly know when their children return from school or when elderly family members return from outings, significantly enhancing home security and family connectivity.

How to Use the Feature

To access 'Familiar Face Recognition,' customers need to opt in through the Ring app settings. It is the user's responsibility to ensure compliance with applicable laws while using this feature responsibly.

When enabled, the compatible Ring device detects a visitor's face as they approach the camera and creates a nameless profile within the Ring app. Users can subsequently assign names such as “Dad” or “Babysitter” to these profiles, accommodating up to 50 entries. With personalized alerts, users can easily know who has visited, even when they are not home.

Adding People

Users can name profiles for detected individuals through the event history or library in the Ring app. Once names are added, they will appear in timelines and event history, accessible to all shared Ring account users.

Library Management

The feature allows the registration of profiles for a maximum of 50 individuals, enabling users to edit names, merge duplicate profiles, or delete profiles as needed.

Automatic Updates

Profiles without names that are not detected again within 30 days will be automatically deleted, ensuring the library remains current.

Privacy-Focused Design

Ring prioritizes customer privacy and security. Similar to all Ring products, the 'Familiar Face Recognition' feature is meticulously designed to ensure that users can use it confidently regarding privacy protection, security measures, and personal information management. By default, this feature is disabled and will only operate if the user chooses to enable it. Customers must also consent to the storage, processing, duplication, and utilization of facial data collected from visitors.

User-Controlled Library Management

The decision to label detected individuals is in the users' hands. They can add profiles for 50 people, edit names, and remove profiles as family dynamics change.

Ensuring Security and Privacy

Detected facial data is encrypted automatically and securely stored within the user's account. This information is not shared with any other parties.

Note: Details regarding the availability and provision of 'Familiar Face Recognition' in Japan may be subject to change without notice.

About Ring

Founded in 2013, Ring aims to create safer neighborhoods for all. Its affordable security products, such as Wi-Fi-connected video doorbells, offer home and community security solutions. Ring is a subsidiary of Amazon and strives to make security accessible and convenient for everyone. For more information, visit Ring's official website.

About Amazon

Amazon is guided by four principles: customer obsession, passion for innovation, commitment to operational excellence, and long-term thinking. It aims to be the world's most customer-centric company and the best employer, providing a safe workplace. Amazon has pioneered several products and services, including customer reviews, one-click ordering, personalized recommendations, Amazon Prime, and many more. For detailed information, please visit Amazon Newsroom and About Amazon.