Vaseline® Teams Up with Amanda Batula for ShimmerGirl Launch
Vaseline® has recently announced an exciting collaboration with the entrepreneur and television personality Amanda Batula, launching the ShimmerGirl collection. This innovative partnership marks the introduction of Batula's first Loverboy range, designed to keep fans glowing from within. With the inclusion of Vaseline®'s Glazed Glisten body gel oil, this collection aims to capture the essence of summer's luminous glow and extend it into the autumn season. Amanda, known for her iconic Hampton style and signature radiant look, is the perfect ambassador for this launch, which is generating significant buzz and anticipation.
The exclusive ShimmerGirl gift set, designed by Amanda Batula, will kick off its limited-edition release starting November 6th at drinkloverboy.com. This promotional package brings together the luxurious essence of hydration and refreshing drink options, featuring a delightful blend of products. Included in the set are three cans of Loverboy's all-natural, zero-sugar, white peach oolong iced tea, alongside a bottle of Vaseline® Glazed Glisten gel oil. As the first of its kind, this combination looks to create an unparalleled experience tailored for beauty enthusiasts.
Vaseline's Glazed Glisten gel oil quickly became a summer sensation upon its release, selling out twice on Amazon and topping sales charts in body care at Target and Walmart. The product, praised for its lightweight, non-greasy formula and illuminating effect, has been embraced by makeup artists and fans alike. This collaborative effort not only continues the trend of seasonal shine but also reaffirms the idea that radiance is meant to be a year-round pursuit.
Kate Godbout, the North America Brand Lead for Vaseline, expressed her excitement about this collaboration, stating, "Shine is not just for summer; it’s a lifestyle that helps you feel confident in your skin all year long. Amanda epitomizes that lifestyle, making her an ideal partner in showcasing how Vaseline® Glazed Glisten gel oil can enhance the beauty experience across the seasons. With ShimmerGirl, we are introducing a novel way for beauty lovers to include radiance from beauty to beverages as part of their daily rituals."
Amanda Batula, embracing her role as the creative director for ShimmerGirl, shared her enthusiasm for the project. She emphasized the fun and creative process of merging her favorite brand with unique feminine designs and aesthetics. "There is nothing that boosts my confidence more than summer's glow, which is why ShimmerGirl is all about celebrating that shine. And even more importantly, Kyle believes it’s the prime moment for me to showcase my brilliance," Amanda remarked, highlighting the personal significance of this launch.
In celebration of this vibrant new offering, Vaseline and Loverboy are hosting a pop-up event on November 6th at the Soft Bar, a trendy non-alcoholic social space in Brooklyn founded by reality star Carl Radke. Here, fans will have the opportunity to meet Amanda Batula, experience the dazzling effects of ShimmerGirl firsthand, and take advantage of various photo ops. Attendees will also have access to exclusive merchandise and the opportunity to purchase the ShimmerGirl gift set prepared by Amanda and Vaseline.
The ShimmerGirl gift box will be available for purchase exclusively at drinkloverboy.com starting November 6th. Participants are encouraged to book their spots in advance due to limited availability. The Vaseline® Glazed Glisten gel oil and other related products can also be found at major retailers and online, ensuring that everyone can embrace their inner shimmer.
About Loverboy: Loverboy is a premium beverage and lifestyle brand that is redefining the concept of high-quality drinks. Known for its vibrant flavors, Loverboy offers a selection of sparkling hard teas, Italian cocktails, and canned cocktails, all made from pure, high-quality ingredients. With a firm commitment to gluten-free, all-natural, and low-sugar or zero-sugar beverages, Loverboy aims to represent authentic flavors for a discerning audience. Founded by Kyle Cooke, Amanda Batula drives the creative and brand direction, turning the company from a modest startup into a national sensation.
Vaseline, established over 150 years ago with its classic healing jelly, remains dedicated to caring for all skin types. Recognized as a trusted name by healthcare professionals, Vaseline strives to make skin health accessible to everyone. With initiatives like See My Skin, tailored for individuals with darker skin, and the Vaseline Healing Project, which provides affordable dermatological care to those most in need, Vaseline is committed to promoting skin wellness worldwide.
The exclusive ShimmerGirl gift set, designed by Amanda Batula, will kick off its limited-edition release starting November 6th at drinkloverboy.com. This promotional package brings together the luxurious essence of hydration and refreshing drink options, featuring a delightful blend of products. Included in the set are three cans of Loverboy's all-natural, zero-sugar, white peach oolong iced tea, alongside a bottle of Vaseline® Glazed Glisten gel oil. As the first of its kind, this combination looks to create an unparalleled experience tailored for beauty enthusiasts.
Vaseline's Glazed Glisten gel oil quickly became a summer sensation upon its release, selling out twice on Amazon and topping sales charts in body care at Target and Walmart. The product, praised for its lightweight, non-greasy formula and illuminating effect, has been embraced by makeup artists and fans alike. This collaborative effort not only continues the trend of seasonal shine but also reaffirms the idea that radiance is meant to be a year-round pursuit.
Kate Godbout, the North America Brand Lead for Vaseline, expressed her excitement about this collaboration, stating, "Shine is not just for summer; it’s a lifestyle that helps you feel confident in your skin all year long. Amanda epitomizes that lifestyle, making her an ideal partner in showcasing how Vaseline® Glazed Glisten gel oil can enhance the beauty experience across the seasons. With ShimmerGirl, we are introducing a novel way for beauty lovers to include radiance from beauty to beverages as part of their daily rituals."
Amanda Batula, embracing her role as the creative director for ShimmerGirl, shared her enthusiasm for the project. She emphasized the fun and creative process of merging her favorite brand with unique feminine designs and aesthetics. "There is nothing that boosts my confidence more than summer's glow, which is why ShimmerGirl is all about celebrating that shine. And even more importantly, Kyle believes it’s the prime moment for me to showcase my brilliance," Amanda remarked, highlighting the personal significance of this launch.
In celebration of this vibrant new offering, Vaseline and Loverboy are hosting a pop-up event on November 6th at the Soft Bar, a trendy non-alcoholic social space in Brooklyn founded by reality star Carl Radke. Here, fans will have the opportunity to meet Amanda Batula, experience the dazzling effects of ShimmerGirl firsthand, and take advantage of various photo ops. Attendees will also have access to exclusive merchandise and the opportunity to purchase the ShimmerGirl gift set prepared by Amanda and Vaseline.
The ShimmerGirl gift box will be available for purchase exclusively at drinkloverboy.com starting November 6th. Participants are encouraged to book their spots in advance due to limited availability. The Vaseline® Glazed Glisten gel oil and other related products can also be found at major retailers and online, ensuring that everyone can embrace their inner shimmer.
About Loverboy: Loverboy is a premium beverage and lifestyle brand that is redefining the concept of high-quality drinks. Known for its vibrant flavors, Loverboy offers a selection of sparkling hard teas, Italian cocktails, and canned cocktails, all made from pure, high-quality ingredients. With a firm commitment to gluten-free, all-natural, and low-sugar or zero-sugar beverages, Loverboy aims to represent authentic flavors for a discerning audience. Founded by Kyle Cooke, Amanda Batula drives the creative and brand direction, turning the company from a modest startup into a national sensation.
Vaseline, established over 150 years ago with its classic healing jelly, remains dedicated to caring for all skin types. Recognized as a trusted name by healthcare professionals, Vaseline strives to make skin health accessible to everyone. With initiatives like See My Skin, tailored for individuals with darker skin, and the Vaseline Healing Project, which provides affordable dermatological care to those most in need, Vaseline is committed to promoting skin wellness worldwide.
Topics Consumer Products & Retail）
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